The New York Post’s Page Six gossip section, including the Post nameplate, cleaned up with these ads from P&G’s Oral-B promoting the Triumph electric toothbrush. In another era, a newspaper’s nameplate was sacred territory untouched by ads. But those days are apparently long gone.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more