mySEASONS.com launched its Web site in January, but it is only beginning to start its marketing efforts as the hot Spring gardening season opens. The multi-million dollar campaign will position mySEASONS.com as the authoritative source for online gardening advice, perennials, bulbs, shrubs, fruit trees, and trees.
The marketing push is aimed at driving traffic and transactions at the mySEASONS.com Web site.
“ORB was chosen to launch this brand because of their unique expertise in acquiring and retaining customers,” said Jon Roman, vice president of marketing, mySEASONS.com. “We expect the campaign to quickly propel us to the leading position in our category.”
Occupying the leading position in the category now is Garden.com, which kicked off its Spring campaign in late February.
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