Oreo Takes Big Budget Baby Step in Social Media

Oreo has tapped star power to promote its new Golden Double Stuf cookie.

In a homepage video ad that appears today on YouTube, Donald Trump challenges Eli and Peyton Manning to participate in a “lick race” competition to buy the so-called DSRL or the Double Stuf Racing League.

The YouTube video includes a promotion pointing Oreo fans to follow the brand on Facebook and Twitter and visit a YouTube channel or microsite for the Double Stuf Racing League. The campaign also includes a sweepstakes to meet the Mannings in Florida.

Will using celebrities like Trump and the Manning brothers help a social media campaign? Perhaps. To me, though, it feels like Oreo — which has a huge following on Facebook — is trying a little too hard to stuff its brand into social media channels.

OreoYouTube.jpeg

 

Related reading

Vector graphic of two smartphones side by side, featuring a man and a woman with speech bubbles issuing from the phones.
Multi-ethnic group around wood table. The table is filled with various stickers related to social media. One person in the group is using a laptop.