Oreo has tapped star power to promote its new Golden Double Stuf cookie.
In a homepage video ad that appears today on YouTube, Donald Trump challenges Eli and Peyton Manning to participate in a “lick race” competition to buy the so-called DSRL or the Double Stuf Racing League.
The YouTube video includes a promotion pointing Oreo fans to follow the brand on Facebook and Twitter and visit a YouTube channel or microsite for the Double Stuf Racing League. The campaign also includes a sweepstakes to meet the Mannings in Florida.
Will using celebrities like Trump and the Manning brothers help a social media campaign? Perhaps. To me, though, it feels like Oreo — which has a huge following on Facebook — is trying a little too hard to stuff its brand into social media channels.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.