Organic Opens London Office

San Francisco-based Organic opened an office in London to serve the European Internet market, offering a range of interactive services including e-commerce site development, strategic marketing and technology consulting, interactive design and media planning and placement.

John Baker, previously director of strategic planning of Organic’s New York office, has been named vice president, managing director of the London office. Fred Fields, also from Organic’s New York office, has moved to London, and has been appointed to the position of senior director of operations.

One of the London office’s first clients is boo.com, a U.K.-based global sportswear retailing site. Organic will provide interactive design, front-end application development, e-commerce strategy, media buying services, and globalization of the boo.com site to launch in five European countries and in the U.S. in mid-1999, with additional markets to follow. Billings were not disclosed.

Another client of Organic’s London office is Hewlett-Packard, for which Organic is creating the design and strategy for its European e-commerce initiative.

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