Organic Selects AdKnowledge for Web Ad Management

AdKnowledge said that Organic Media, the interactive media division of online business builder Organic, selected the AdKnowledge System to execute ad campaigns, measure results and optimize ROI for its clients.

“We were impressed with AdKnowledge’s collaborative approach. They really understand our business and the needs of our clients,” said Jonathan Nelson, Organic’s CEO and co-founder. “We appreciate the fact that AdKnowledge is totally focused on buyers of advertising.”

“Our focus on buyers of advertising — as well as our independence and objectivity — are key drivers of our recent business successes,” said Scott L. Kauffman, president and CEO of AdKnowledge. “. . . Our planning database now contains over 2,000 Web sites and the sites of major network sellers, including DoubleClick sites. We can provide a 94.1 percent audience reach, according to Nielsen//NetRatings.”

The AdKnowledge System includes five components that range from planning to campaign management, ad placement and tracking, reporting, and post-click tracking and analysis. Organic’s clients include Starbucks, Iomega, Lucent Technologies and CDNOW.

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