More NewsOscar Time: Yahoo Adds Rich Shortcuts to Movie Search Results

Oscar Time: Yahoo Adds Rich Shortcuts to Movie Search Results

To capitalize on Oscar-related searches, Yahoo has rolled out enhanced movie listings in its results pages

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To capitalize on Oscar-related searches, Yahoo has rolled out enhanced movie listings in its results pages. New shortcuts for movie queries appear at the top of organic listings and offer nuggets like reviewer ratings, showtimes and direct links to trailers. Google launched a similar enhanced movie listings two years ago, to the day actually.

Also appropriate to the movie awards season, Yahoo! Answers has posted questions from Sid Ganis, president of the Academy, and Bruce Vilanch, writer for this year’s awards ceremony.

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