Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for a Twitter Amplify packaged real-time coverage of the much-awaited Oscars on March 2.
Tweets will originate from @TheAcademyhandle and will be hashtagged #Oscars (what else?), only to be amplified by ABC’s other accounts. The cross-branding component will be provided by Samsung Electronics, who is sponsoring 10 tweets. Not more.
That’s right – if you say Samsung and Twitter in the same sentence, you’re talking #selfies, and Twitter will certainly ride the wave. Not unlike the Grammys, Twitter mirrors will be available in the green room of the Academy Awards for artists to immortalize their own selves for fans, thereby hopefully sparking high levels of engagement on social networks.
As part of the Twitter Amplify deal, for which no amount was disclosed, Twitter’s partners are ESPN, Turner Sports and the NBA, Viacom, BBC America, The Weather Channel, A+E Networks, Discovery Communications, and Major League Baseball.
This first event is a stepping stone for the Twitter-ABC pairing, who are expected to then further expand their partnership.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people
Publishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm.