Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for a Twitter Amplify packaged real-time coverage of the much-awaited Oscars on March 2.
Tweets will originate from @TheAcademyhandle and will be hashtagged #Oscars (what else?), only to be amplified by ABC’s other accounts. The cross-branding component will be provided by Samsung Electronics, who is sponsoring 10 tweets. Not more.
That’s right – if you say Samsung and Twitter in the same sentence, you’re talking #selfies, and Twitter will certainly ride the wave. Not unlike the Grammys, Twitter mirrors will be available in the green room of the Academy Awards for artists to immortalize their own selves for fans, thereby hopefully sparking high levels of engagement on social networks.
As part of the Twitter Amplify deal, for which no amount was disclosed, Twitter’s partners are ESPN, Turner Sports and the NBA, Viacom, BBC America, The Weather Channel, A+E Networks, Discovery Communications, and Major League Baseball.
This first event is a stepping stone for the Twitter-ABC pairing, who are expected to then further expand their partnership.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.