The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night’s awards ceremony.
According to Facebook, the Academy Awards scored a 7.17 on its Talk Meter, a 10-point scale that measures the social networks hype around a specific event. This trumped last year’s award ceremony. The most buzz was seen in the Northeast (New York, Massachusetts, New Jersey and Connecticut), followed by California.
In addition, the word “Oscars” received three times more mentions this year, while the Best Picture nominees earned twenty times more mentions than they did in 2012. Les Miserables had the most ‘Likes’ of this year’s top films – most of these were from woman, or those aged between 13 to 17.
Best Actress, Jennifer Lawrence, was the most talked about nominated actress across the US leading up to the awards, and was the front-runner among men on Facebook. Women favored Zero Dark Thirty actress Jessica Chastain.
Best Picture, Argo, was the most-talked about winner of the night. Mentions of the film increased by 2,460 percent and mentions of Ben Affleck increased by 23,500 percent as the director/ producer made his acceptance speech.
Although Facebook’s numbers cannot be compared to those of Twitter, the social network/ content distribution platform reportedly generated 8.9 million Oscars-related tweets. Some 2.1 million of these were during the red carpet, while 6.8 million were during the awards show.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.