More NewsOutdoor Screens, Controlled by Mobile Phone

Outdoor Screens, Controlled by Mobile Phone

LocaModa develops a phone-to-screen platform to help businesses engage passersby.

Any marketer wanting to reach mobile subscribers must contend with the size problem: How do you create powerful interactive experiences on a device with the approximate dimensions of a remote control?

The answer, according to startup LocaModa, is by treating it like one.

The company, which launched this week with a handful of clients, has staked its business model on connecting mobile phones with out-of-home digital screens. One of its applications, called StreetSurfer, lets phone users control in-store display screens with their handsets by calling a number that connects the two devices over the Web.

So far the platform is only designed to help real estate agents market homes. Companies including ReMax, Hammond and GMAC brokerages now have the interactive screens in their storefronts. The idea is to engage passersby to seize control of the interface with their phones and surf through available home listings in the area.

Having a large screen running the StreetSurfer Real Estate application in our window not only allows us to showcase our properties in a unique way that provides more information to consumers, it also provides us with an interactive, measurable and effective way to reach and connect with passers-by, helping to turn them into relationships,” said Hammond President Tod Beaty in a statement.

The company is now developing similar platforms for other verticals, including retail, entertainment and automotive. StreetSurfer costs marketers $399 per month per installed screen.

Another application, Wifitti, uses the same concept to facilitate social interactions in public spaces like cafes and skate parks. The company introduced both services at the DEMO conference in Phoenix.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts