PaceWorks Inc. in Foster City, CA said it has added JustInTime Banners to its BannerSource server software, allowing for rapid changes in banner ads.
With PaceWorks’ new capability, even non-designers are able to create Web advertising at less than one-tenth the current effort, time and cost, the company said.
The JustInTime Banners system lets anyone using a computer with browser software modify one of the PaceWorks banner templates to create or update a banner in two minutes or less.
According to PaceWorks CEO Phac Le Tuan, “Our research shows that advertising banners with updated, fresh, or personalized information result in improved response.”
The JustInTime Banners system consists of the animation server product called BannerSource, ObjectDancer Template Edition, and a set of three banner template kits. PaceWorks products are based on a powerful product architecture powered by an animation engine that can accommodate all types of graphics, bitmaps, or text, freely imported from industry-standard creation tools.
A unique characteristic of the animation engine is its ability to enable superior text animation automatically at the level of each individual character, with special effects such as Time-Ripple Effect and advanced typography animation, the company said.
Currently, the animations created by BannerSource are animated GIF files; PaceWorks said it will support other files types as they become industry standard. Pricing was not disclosed.
A demonstration of the JustInTime Banners system and how BannerSource can also be used for other applications can be viewed on the Web.
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