CampaignsPaddy Power’s ‘prove you’re not prejudiced’ Chelsea campaign provokes fierce backlash

Paddy Power's 'prove you’re not prejudiced’ Chelsea campaign provokes fierce backlash

Paddy Power's marketing taste is being questioned with its latest publicity stunt calling on Chelsea fans to pose at a stall set up at the recent Wembley game, staffed with various minority stereotypes, to prove they're not prejudiced.

Paddy Power has stunned the social world with its latest publicity stunt calling on Chelsea fans to pose at a stall set up at the recent Wembley game, staffed with various minority stereotypes, to prove they’re not prejudiced.

The controversial stunt follows the racism row over Chelsea supporters blocking a black man from boarding a Paris subway.

What do you think, too far or clever marketing?

But, is @AndyThirsk right?

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