Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data
Actionable Analysis

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game wi...

4d Idris Nagri

Revolutionizing Digital Advertising: How Chase Ban...

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...

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Lyft Revolutionizes Ride-Hailing with In-App Video Ads and Strategic CMO Appointment
Advertising & Promotion

Lyft Revolutionizes Ride-Hailing with In-App Video Ads and Strategic CMO Ap...

3w Idris Nagri

Lyft Revolutionizes Ride-Hailing with In-App Video...

Lyft introduces in-app video ads and appoints a new CMO from Meta, aiming to revolutionize digital advertising in the ride-hailing industry and enhanc...

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Dodging the block: how digital marketing evolves in the age of ad blockers
Advertising & Promotion

Dodging the block: how digital marketing evolves in the age of ad blockers

3w Idris Nagri

Dodging the block: how digital marketing evolves i...

As ad blockers rise, marketers must ditch interruptive tactics. Content marketing, social media ads, and user-centric strategies are the future for re...

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Are agencies complicit in the great ESG cover up?
Advertising & Promotion

Are agencies complicit in the great ESG cover up?

1m Rachael King

Are agencies complicit in the great ESG cover up?

Investors are urged to reassess their roles in promoting environmentally responsible practices through their investments in the sector. By making the ...

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Level up your marketing: Gamifying the customer journey 
Advertising & Promotion

Level up your marketing: Gamifying the customer journey 

1m Idris Nagri

Level up your marketing: Gamifying the customer jo...

Gamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...

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ProCook Teams Up with Brave Bison to Enhance Paid Advertising
Advertising & Promotion

ProCook Teams Up with Brave Bison to Enhance Paid Advertising

1m Idris Nagri

ProCook Teams Up with Brave Bison to Enhance Paid ...

Brave Bison will optimize ProCook's paid search and social outreach, aligning digital growth with physical expansion. The partnership aims to make Pro...

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Is Calling Out Rival Brands in Marketing Effective?
Advertising & Promotion

Is Calling Out Rival Brands in Marketing Effective?

2m Idris Nagri

Is Calling Out Rival Brands in Marketing Effective...

While calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...

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Decoding TikTok's Best Practice Guide for Ad Campaign Optimization
Advertising & Promotion

Decoding TikTok's Best Practice Guide for Ad Campaign Optimization

2m Aaran Fronda

Decoding TikTok's Best Practice Guide for Ad Campa...

TikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...

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Analyzing the Success of Michael's CeraVe Super Bowl Commercial
Advertising & Promotion

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

2m Idris Nagri

Analyzing the Success of Michael's CeraVe Super Bo...

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endor...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

2m Idris Nagri

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google
Advertising & Promotion

The Surprising Success of YouTube Subscriptions: Driving $15 billion in Rev...

2m Idris Nagri

The Surprising Success of YouTube Subscriptions: D...

The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone. Read ...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

10m Idris Nagri

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Idris Nagri

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

1y Idris Nagri

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?
Advertising & Promotion

What is ‘All-Weather Marketing’ and how can it help you tackle economic ins...

1y Idris Nagri

What is ‘All-Weather Marketing’ and how can it hel...

How this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measu...

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The 3M levers advertisers can use to trigger positive behavior change
Advertising & Promotion

The 3M levers advertisers can use to trigger positive behavior change

1y Idris Nagri

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
ABM

Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

2y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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Is your brand marketing truly inclusive?
Advertising & Promotion

Is your brand marketing truly inclusive?

2y Idris Nagri

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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Branding in the Metaverse: How to find success on Roblox
Advertising & Promotion

Branding in the Metaverse: How to find success on Roblox

2y Idris Nagri

Branding in the Metaverse: How to find success on ...

As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...

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How marketers can use weather data as a strategic tailwind
Advertising & Promotion

How marketers can use weather data as a strategic tailwind

2y Idris Nagri

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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New data sets will help marketers break their cookie addiction
Advertising & Promotion

New data sets will help marketers break their cookie addiction

2y Idris Nagri

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

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The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

2y Idris Nagri

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

2y Idris Nagri

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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Brand-agency partnership: the chicken and egg dilemma
Advertising & Promotion

Brand-agency partnership: the chicken and egg dilemma

2y Idris Nagri

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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Aligning your agency roster to your advertising model
Advertising & Promotion

Aligning your agency roster to your advertising model

2y Idris Nagri

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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Marketing is every employee’s job (They just don’t always know it)
Advertising & Promotion

Marketing is every employee’s job (They just don’t always know it)

3y Idris Nagri

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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The fruits of collaboration: how US retailers are monetizing their data
Acquisition

The fruits of collaboration: how US retailers are monetizing their data

3y Idris Nagri

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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