11 tweets and takeaways from ClickZ Live and Shift San Francisco
Acquisition

11 tweets and takeaways from ClickZ Live and Shift San Francisco

8y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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How to create winning ad copy using a scientific approach
Acquisition

How to create winning ad copy using a scientific approach

8y Purna Virji

How to create winning ad copy using a scientific a...

I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...

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Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

8y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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Google launches imported call conversions
Acquisition

Google launches imported call conversions

8y Al Roberts

Google launches imported call conversions

If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...

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Facebook unveils App Event Optimization
Acquisition

Facebook unveils App Event Optimization

8y Al Roberts

Facebook unveils App Event Optimization

Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...

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Five steps to report marketing results like a boss
Acquisition

Five steps to report marketing results like a boss

8y Adam Singer

Five steps to report marketing results like a boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...

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Quality counts for in-app purchasers
Acquisition

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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Is content marketing really working? Advice and insight from #ClickZChat
Acquisition

Is content marketing really working? Advice and insight from #ClickZChat

8y Matt Owen

Is content marketing really working? Advice and in...

We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...

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Nine free tools for measuring social ROI
Acquisition

Nine free tools for measuring social ROI

8y Rebecca Sentance

Nine free tools for measuring social ROI

It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...

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A guide to the types of search filter and how to use them
Acquisition

A guide to the types of search filter and how to use them

8y Matt Isherwood

A guide to the types of search filter and how to u...

Filling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites there are several dif...

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Blenheim Chalcot acquires analytics firm iJento
Acquisition

Blenheim Chalcot acquires analytics firm iJento

8y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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10 great UX features from the Airbnb website
Acquisition

10 great UX features from the Airbnb website

8y Graham Charlton

10 great UX features from the Airbnb website

Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has playe...

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When a brand picks a marketing team, why is CRO always on the bench?
Acquisition

When a brand picks a marketing team, why is CRO always on the bench?

8y Paul Rouke

When a brand picks a marketing team, why is CRO al...

At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...

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Five ways to boost your conversion rate without wasting ad budget
Acquisition

Five ways to boost your conversion rate without wasting ad budget

8y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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How overlays can increase your conversion
Acquisition

How overlays can increase your conversion

8y Lucinda Beeman

How overlays can increase your conversion

In this guest post Ricky Solanki, Director of Push Group, explores how overlays can keep fleeing visitors on your website and drive conversions. Read ...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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How meaningful is your campaign attribution?
Acquisition

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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10 ways online retailers can use urgency to increase conversions
Acquisition

10 ways online retailers can use urgency to increase conversions

8y Graham Charlton

10 ways online retailers can use urgency to increa...

Creating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for...

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Minimize Pricing Pain and Increase Conversion
Acquisition

Minimize Pricing Pain and Increase Conversion

9y Tim Ash

Minimize Pricing Pain and Increase Conversion

In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...

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Increase the Persuasive Momentum of Your Conversion Funnels
Acquisition

Increase the Persuasive Momentum of Your Conversion Funnels

9y Bryan Eisenberg

Increase the Persuasive Momentum of Your Conversio...

Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...

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Doing Retargeting the Right Way
Acquisition

Doing Retargeting the Right Way

9y Tim Nichols

Doing Retargeting the Right Way

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...

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Is CRO a Dead End?
Acquisition

Is CRO a Dead End?

9y Bryan Eisenberg

Is CRO a Dead End?

Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...

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3 Ways You Can Improve Landing Page Testimonials
Acquisition

3 Ways You Can Improve Landing Page Testimonials

9y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

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Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

9y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

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Do You Suck at Reporting?
Acquisition

Do You Suck at Reporting?

9y Zac Martin

Do You Suck at Reporting?

Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...

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Uncovering New Optimization Ideas Through Google Analytics
Acquisition

Uncovering New Optimization Ideas Through Google Analytics

9y Tim Ash

Uncovering New Optimization Ideas Through Google A...

If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Read More...

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