Rapid Development for Mobile Apps

Analytics Rapid Development for Mobile Apps

9y Jack Aaronson

Rapid Development for Mobile Apps

Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of t...

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Michelle Smith and Persuading Your Potential Customers

Analytics Michelle Smith and Persuading Your Potential Customers

9y Bryan Eisenberg

Michelle Smith and Persuading Your Potential Custo...

We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Read More...

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Complexograms: An Illustration of Your Content Marketing Needs

Analytics Complexograms: An Illustration of Your Content Marketing Needs

9y Bryan Eisenberg

Complexograms: An Illustration of Your Content Mar...

The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...

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Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

Analytics Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

9y Breanne Maliniak

Advice to All Marketers: This One Simple Truth Wil...

I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...

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Usability vs. Design

Analytics Usability vs. Design

9y Jack Aaronson

Usability vs. Design

Both good design and an eye toward usability are necessary for a design to work. Read More...

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Whose Neck Should You Choke When Digital Campaigns Underperform?

Analytics Whose Neck Should You Choke When Digital Campaigns Underperform?

9y Charlie Wang

Whose Neck Should You Choke When Digital Campaigns...

Digital metrics can be measured by three categories - reach, conversion, and cost. Read More...

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Multi-Channel Inventory and Customer Loyalty

Analytics Multi-Channel Inventory and Customer Loyalty

9y Jack Aaronson

Multi-Channel Inventory and Customer Loyalty

If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...

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What People Do on Your Site and Why

Analytics What People Do on Your Site and Why

9y Bryan Eisenberg

What People Do on Your Site and Why

Are there particular elements that decide certain behaviors on a website? Read More...

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Don't Shoot Yourself in the Foot

Analytics Don't Shoot Yourself in the Foot

9y Jack Aaronson

Don't Shoot Yourself in the Foot

If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Read More...

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Google's Search Magic Revealed

Analytics Google's Search Magic Revealed

9y Bryan Eisenberg

Google's Search Magic Revealed

In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will ...

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What Does Personalization Mean in 2013?

Analytics What Does Personalization Mean in 2013?

9y Jack Aaronson

What Does Personalization Mean in 2013?

Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Read Mo...

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The Shake Weight Challenge of Social Media

Analytics The Shake Weight Challenge of Social Media

9y Bryan Eisenberg

The Shake Weight Challenge of Social Media

Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...

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Beta Tests: Too Late for a Redesign?

Analytics Beta Tests: Too Late for a Redesign?

9y Jack Aaronson

Beta Tests: Too Late for a Redesign?

In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...

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The Smarter Data Manifesto

Analytics The Smarter Data Manifesto

10y Bryan Eisenberg

The Smarter Data Manifesto

You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...

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Small Town Businesses Meet Global Competition

Analytics Small Town Businesses Meet Global Competition

10y Jack Aaronson

Small Town Businesses Meet Global Competition

How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...

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My Kingdom for a Smoothly Run Conference

Analytics My Kingdom for a Smoothly Run Conference

10y Bryan Eisenberg

My Kingdom for a Smoothly Run Conference

From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Read More...

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Vine and You

Analytics Vine and You

10y Jack Aaronson

Vine and You

Why businesses should really jump on the Vine bandwagon. Read More

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Choose Not to Confuse

Analytics Choose Not to Confuse

10y Bryan Eisenberg

Choose Not to Confuse

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees a...

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How Marketers Can Use Lenticular Printing in Ad Campaigns

Analytics How Marketers Can Use Lenticular Printing in Ad Campaigns

10y Jack Aaronson

How Marketers Can Use Lenticular Printing in Ad Ca...

What would the possibilities be if you could show two entirely different ads based on vantage point? Read More...

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A 7-Point Spring Cleaning Checklist

Analytics A 7-Point Spring Cleaning Checklist

10y Bryan Eisenberg

A 7-Point Spring Cleaning Checklist

Tidy up your website and marketing efforts with these tips. Read More...

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Jeff Bezos' Secrets to High Conversion Rates

Analytics Jeff Bezos' Secrets to High Conversion Rates

10y Bryan Eisenberg

Jeff Bezos' Secrets to High Conversion Rates

For you to achieve your goals, visitors must first achieve theirs. Read More...

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How Ajax Saved Us Money During Scope Creep

Analytics How Ajax Saved Us Money During Scope Creep

10y Jack Aaronson

How Ajax Saved Us Money During Scope Creep

While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to...

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Adopting a Culture of Experimentation

Analytics Adopting a Culture of Experimentation

10y Bryan Eisenberg

Adopting a Culture of Experimentation

To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...

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Leadership in the Age of Agility Experimentation

Analytics Leadership in the Age of Agility Experimentation

10y Bryan Eisenberg

Leadership in the Age of Agility Experimentation

Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...

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Comparing the Anatomy of B2B Landing Pages [Video]

Analytics Comparing the Anatomy of B2B Landing Pages [Video]

10y Bryan Eisenberg

Comparing the Anatomy of B2B Landing Pages [Video]

Learn how you and your designer should be working together to set the priorities for your landing page. Read More...

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Google Glass and the Future of Customer Service and Usability Testing

Analytics Google Glass and the Future of Customer Service and Usability Testing

10y Jack Aaronson

Google Glass and the Future of Customer Service an...

The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...

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Use the Data

Analytics Use the Data

10y Bryan Eisenberg

Use the Data

Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...

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