Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

Analytics Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

8y Breanne Maliniak

Advice to All Marketers: This One Simple Truth Wil...

I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...

View article
Usability vs. Design

Analytics Usability vs. Design

8y Jack Aaronson

Usability vs. Design

Both good design and an eye toward usability are necessary for a design to work. Read More...

View article
Whose Neck Should You Choke When Digital Campaigns Underperform?

Analytics Whose Neck Should You Choke When Digital Campaigns Underperform?

8y Charlie Wang

Whose Neck Should You Choke When Digital Campaigns...

Digital metrics can be measured by three categories - reach, conversion, and cost. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Multi-Channel Inventory and Customer Loyalty

Analytics Multi-Channel Inventory and Customer Loyalty

8y Jack Aaronson

Multi-Channel Inventory and Customer Loyalty

If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...

View article
What People Do on Your Site and Why

Analytics What People Do on Your Site and Why

8y Bryan Eisenberg

What People Do on Your Site and Why

Are there particular elements that decide certain behaviors on a website? Read More...

View article
Don't Shoot Yourself in the Foot

Analytics Don't Shoot Yourself in the Foot

8y Jack Aaronson

Don't Shoot Yourself in the Foot

If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Read More...

View article
Google's Search Magic Revealed

Analytics Google's Search Magic Revealed

8y Bryan Eisenberg

Google's Search Magic Revealed

In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will ...

View article
What Does Personalization Mean in 2013?

Analytics What Does Personalization Mean in 2013?

8y Jack Aaronson

What Does Personalization Mean in 2013?

Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Read Mo...

View article
The Shake Weight Challenge of Social Media

Analytics The Shake Weight Challenge of Social Media

8y Bryan Eisenberg

The Shake Weight Challenge of Social Media

Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...

View article
Beta Tests: Too Late for a Redesign?

Analytics Beta Tests: Too Late for a Redesign?

8y Jack Aaronson

Beta Tests: Too Late for a Redesign?

In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...

View article
The Smarter Data Manifesto

Analytics The Smarter Data Manifesto

9y Bryan Eisenberg

The Smarter Data Manifesto

You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...

View article
Small Town Businesses Meet Global Competition

Analytics Small Town Businesses Meet Global Competition

9y Jack Aaronson

Small Town Businesses Meet Global Competition

How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...

View article
My Kingdom for a Smoothly Run Conference

Analytics My Kingdom for a Smoothly Run Conference

9y Bryan Eisenberg

My Kingdom for a Smoothly Run Conference

From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Read More...

View article
Vine and You

Analytics Vine and You

9y Jack Aaronson

Vine and You

Why businesses should really jump on the Vine bandwagon. Read More

View article
Choose Not to Confuse

Analytics Choose Not to Confuse

9y Bryan Eisenberg

Choose Not to Confuse

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees a...

View article
How Marketers Can Use Lenticular Printing in Ad Campaigns

Analytics How Marketers Can Use Lenticular Printing in Ad Campaigns

9y Jack Aaronson

How Marketers Can Use Lenticular Printing in Ad Ca...

What would the possibilities be if you could show two entirely different ads based on vantage point? Read More...

View article
A 7-Point Spring Cleaning Checklist

Analytics A 7-Point Spring Cleaning Checklist

9y Bryan Eisenberg

A 7-Point Spring Cleaning Checklist

Tidy up your website and marketing efforts with these tips. Read More...

View article
Jeff Bezos' Secrets to High Conversion Rates

Analytics Jeff Bezos' Secrets to High Conversion Rates

9y Bryan Eisenberg

Jeff Bezos' Secrets to High Conversion Rates

For you to achieve your goals, visitors must first achieve theirs. Read More...

View article
How Ajax Saved Us Money During Scope Creep

Analytics How Ajax Saved Us Money During Scope Creep

9y Jack Aaronson

How Ajax Saved Us Money During Scope Creep

While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to...

View article
Adopting a Culture of Experimentation

Analytics Adopting a Culture of Experimentation

9y Bryan Eisenberg

Adopting a Culture of Experimentation

To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...

View article
Leadership in the Age of Agility Experimentation

Analytics Leadership in the Age of Agility Experimentation

9y Bryan Eisenberg

Leadership in the Age of Agility Experimentation

Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...

View article
Comparing the Anatomy of B2B Landing Pages [Video]

Analytics Comparing the Anatomy of B2B Landing Pages [Video]

9y Bryan Eisenberg

Comparing the Anatomy of B2B Landing Pages [Video]

Learn how you and your designer should be working together to set the priorities for your landing page. Read More...

View article
Google Glass and the Future of Customer Service and Usability Testing

Analytics Google Glass and the Future of Customer Service and Usability Testing

9y Jack Aaronson

Google Glass and the Future of Customer Service an...

The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...

View article
Use the Data

Analytics Use the Data

9y Bryan Eisenberg

Use the Data

Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...

View article
Caching in on Internet Memes

Analytics Caching in on Internet Memes

9y Jack Aaronson

Caching in on Internet Memes

How can your brand cleverly insert itself into these new viral phenomena? Read More...

View article
PPC Pro - You're Being Replaced

Analytics PPC Pro - You're Being Replaced

9y Bryan Eisenberg

PPC Pro - You're Being Replaced

With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...

View article
Putting the 'Person' Back Into 'Personalization'

Analytics Putting the 'Person' Back Into 'Personalization'

9y Jack Aaronson

Putting the 'Person' Back Into 'Personalization'

Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Read More...

View article
1 2 3 4 5 32