The California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...
View articleWPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...
View articleNew mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...
View articleLinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...
View articleMad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, t...
View articleConsumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ...
View articleUnleash fresh social media content with generative AI. This article explores using GPTs, AI marvels that craft text based on prompts. Learn best prac...
View articleContent repurposing revitalizes existing materials, extending reach and efficiency in digital marketing. It addresses challenges by adapting content f...
View articleIf 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...
View articleUnderstand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...
View articleThe transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...
View articleMany brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...
View articleKaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View article30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...
View articleEncourage collaboration, maximize efficiency, and improve the quality of ideas generated Read More...
View articleA rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...
View articleIn the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...
View articleIsabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...
View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleIn the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...
View article2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View articleJ.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...
View articleIn the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...
View articleVanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...
View articleTrying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...
View article