Why doesn’t Zoom have advertising in it?
Digital Advertising

Why doesn’t Zoom have advertising in it?

3y Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

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Let’s just take a minute
Digital Advertising

Let’s just take a minute

3y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020
Digital Advertising

45% of retailers plan to spend more on social media advertising in 2021 vs ...

3y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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5 tips for measuring consumer attention in advertising
Digital Advertising

5 tips for measuring consumer attention in advertising

3y Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it
Data

iOS 14 is not your biggest measurement challenge… but it might have just ex...

3y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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OOH in 2021: Applying frontier thinking to a new world
Digital Advertising

OOH in 2021: Applying frontier thinking to a new world

3y Claire Kimber

OOH in 2021: Applying frontier thinking to a new w...

After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...

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Sales lift from AOOH averaged nearly 19% across four CPG categories
Case Study

Sales lift from AOOH averaged nearly 19% across four CPG categories

3y Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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Why unlocking creative insights data is so important for digital campaign success
Data

Why unlocking creative insights data is so important for digital campaign s...

3y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales
Digital Advertising

How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the mos...

3y Jason Rudolph

How digital advertisers can tap Publisher ‘lead ex...

Looking to scale customers while optimizing ad spend? Here’s a helpful guide for brands and advertisers on how to leverage lead exchanges to connect w...

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Why Nextdoor should be part of your SMBs social media strategy
Digital Advertising

Why Nextdoor should be part of your SMBs social media strategy

3y Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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5 lessons brands can learn from political OOH advertising
Digital Advertising

5 lessons brands can learn from political OOH advertising

3y Matthew O’Connor

5 lessons brands can learn from political OOH adve...

With OOH advertising on the rise, brands can take the lead from the political playbook. Read More...

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How local ads can mitigate COVID-19’s impact on SMBs
Digital Advertising

How local ads can mitigate COVID-19’s impact on SMBs

3y Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Advertisers respond to gift-wrapped programmatic offerings this holiday
Digital Advertising

Advertisers respond to gift-wrapped programmatic offerings this holiday

3y Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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Why open source in-app bidding solutions are the future of ad buying
Digital Advertising

Why open source in-app bidding solutions are the future of ad buying

3y Erick Fang

Why open source in-app bidding solutions are the f...

Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...

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Concerned about the attention economy? Demand more choice
Digital Advertising

Concerned about the attention economy? Demand more choice

3y Andrea Reichenbach

Concerned about the attention economy? Demand more...

Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

3y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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Unlocking untapped programmatic inventory in a cookie-less world
Data insights

Unlocking untapped programmatic inventory in a cookie-less world

3y Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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10 tips to employ advertising on Amazon during peak season
Digital Advertising

10 tips to employ advertising on Amazon during peak season

3y Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

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Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions
Advertising & Promotion

Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season con...

3y Kamaljeet Kalsi

Key Insights: Ecommerce, omnichannel marketing, CT...

Customer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

3y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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How to win at mindshare using content marketing?
Content

How to win at mindshare using content marketing?

3y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

3y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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For publishers, the pandemic closed an advertising door and opened a window
Digital Advertising

For publishers, the pandemic closed an advertising door and opened a window

3y Kevin Roy

For publishers, the pandemic closed an advertising...

Kevin Roy, Associate Product Marketing Manager at Impact, shows why content commerce is the future of publishers revenue. Read More...

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Optimizing the creative for long-term growth
Digital Advertising

Optimizing the creative for long-term growth

4y Tiffany Ou

Optimizing the creative for long-term growth

By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read More...

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The 4 essential elements of effective in-app advertising
Digital Advertising

The 4 essential elements of effective in-app advertising

4y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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CTV advertising remains on the rise with new opportunities for Roku channel owners
Digital Advertising

CTV advertising remains on the rise with new opportunities for Roku channel...

4y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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How to overcome complexities in podcast advertising through identity resolution
Content

How to overcome complexities in podcast advertising through identity resolu...

4y Chris Feo

How to overcome complexities in podcast advertisin...

Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...

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