Performance marketing is key to brand success

Digital Advertising Performance marketing is key to brand success

8m Karina Klimenko
As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

Data-Driven Marketing As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

8m Barry Levine
Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

Digital Advertising Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

9m Jacqueline Dooley
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IBM’s Watson now powers ad optimization with new Advertising Accelerator

AI & Automation IBM’s Watson now powers ad optimization with new Advertising Accelerator

9m Barry Levine
Five insights about the future of programmatic advertising

Digital Advertising Five insights about the future of programmatic advertising

10m Adam Enfroy
Cyber Monday 2019: New report offers expert recommendations for online advertisers

Digital Advertising Cyber Monday 2019: New report offers expert recommendations for online advertisers

10m Luke Richards
Winter is coming: Goodbye cookies, hello contextual

Data-Driven Marketing Winter is coming: Goodbye cookies, hello contextual

10m Tim Flagg
Brave releases 1.0 of new privacy-focused browser and private ad network

AI & Automation Brave releases 1.0 of new privacy-focused browser and private ad network

10m Barry Levine
DoubleVerify adds publisher-side capability with acquisition of Ad-Juster

Digital Advertising DoubleVerify adds publisher-side capability with acquisition of Ad-Juster

11m Barry Levine
At Panera, augmented reality is now on the menu with AR ad unit

AR & VR At Panera, augmented reality is now on the menu with AR ad unit

11m Barry Levine
New enforcements in adtech: Who might be left off the board?

Digital Advertising New enforcements in adtech: Who might be left off the board?

11m Ivan Guzenko
Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

Digital Advertising Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

12m Barry Levine
CTV ad platform Wurl launches cross-platform ad marketplace, AdPool

Digital Advertising CTV ad platform Wurl launches cross-platform ad marketplace, AdPool

12m Barry Levine
AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

Digital Advertising AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

1y Barry Levine
IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

Digital Advertising IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

1y Barry Levine
LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Digital Advertising LiveRamp and Bombora partner for patent-pending approach to SMB targeting

1y Barry Levine
Google launches major new initiative to protect both consumer privacy and free online content

Digital Advertising Google launches major new initiative to protect both consumer privacy and free online content

1y Barry Levine
Facebook’s Power5 tactics: How to advertise on Facebook in 2019

Digital Advertising Facebook’s Power5 tactics: How to advertise on Facebook in 2019

1y Brian Bowman
US digital ad spend up 18% YoY, new IAB report says

Digital Advertising US digital ad spend up 18% YoY, new IAB report says

1y Kimberly Collins
AdQuick offers cost-per-engagement pricing for OOH ads

Digital Advertising AdQuick offers cost-per-engagement pricing for OOH ads

1y Barry Levine
The growth of Amazon Advertising and how it’s linked to Prime Day 2019

Digital Advertising The growth of Amazon Advertising and how it’s linked to Prime Day 2019

1y Tereza Litsa
Nielsen launches its Podcast Listener research service

Digital Advertising Nielsen launches its Podcast Listener research service

1y Barry Levine
AdLedger report: OTT has a problem with ad fraud

Digital Advertising AdLedger report: OTT has a problem with ad fraud

1y Barry Levine
Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

1y Jacqueline Dooley
IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

1y Barry Levine
Google for Small Business: New launch to enable small business owners with more digital tools

Digital Advertising Google for Small Business: New launch to enable small business owners with more digital tools

1y Barry Levine
Tru Optik launches a Political Data Cloud for OTT and Connected TV

Digital Advertising Tru Optik launches a Political Data Cloud for OTT and Connected TV

1y Barry Levine