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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Advertising Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

10m Kamaljeet Kalsi

Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

Digital Advertising Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

10m Jacqueline Dooley

How COVID-19 is affecting notifications and ads in newsletters

Analytics How COVID-19 is affecting notifications and ads in newsletters

10m Barry Levine

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The sky is not falling: You’ll be fine without cookies

Data-Driven Marketing The sky is not falling: You’ll be fine without cookies

10m Abhay Singhal

Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

Case Study Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

11m Sergey Belov

The latest trends in education demand & student digital engagement

Digital Advertising The latest trends in education demand & student digital engagement

11m Tereza Litsa

Ad blockers can’t kill marketers who follow these 4 tips

Digital Advertising Ad blockers can’t kill marketers who follow these 4 tips

11m Tiffany Delmore

Opportunities are coming as third-party cookies are phased out

Analyzing Customer Data Opportunities are coming as third-party cookies are phased out

11m Ken Nelson & Alex Kelleher

Sweet solutions for a cookie-less world

Digital Advertising Sweet solutions for a cookie-less world

11m Sofia Maravich

Why agencies should consider investing in an intuitive DAM

Content Marketing Why agencies should consider investing in an intuitive DAM

11m Helen Aboagye

Tapjoy offers new guide to offerwalls

Digital Advertising Tapjoy offers new guide to offerwalls

11m Barry Levine

Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

11m Barry Levine

Hitchhiker's guide to the end of the 3rd-party cookie as we know it

Digital Advertising Hitchhiker's guide to the end of the 3rd-party cookie as we know it

11m Matt Moore

DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

Digital Advertising DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

12m Ran Ben-Yair

Brands are struggling to score a Super Bowl touchdown

Digital Advertising Brands are struggling to score a Super Bowl touchdown

12m Jon Buss

Can publishers alliances be the future for digital advertising?

Data-Driven Marketing Can publishers alliances be the future for digital advertising?

12m Richard Foster

Three reasons why you need to evaluate new DSPs in 2020

Digital Advertising Three reasons why you need to evaluate new DSPs in 2020

1y Jon Schulz

Why the digital ad industry needs to stop conflating ad verification with success

Digital Advertising Why the digital ad industry needs to stop conflating ad verification with success

1y Mark Kopera

New PubMatic/Forrester report: Video ads booming, header bidding climbing

Digital Advertising New PubMatic/Forrester report: Video ads booming, header bidding climbing

1y Barry Levine

Story ads are creating new opportunities for advertisers – but what makes a good story?

Digital Advertising Story ads are creating new opportunities for advertisers – but what makes a good story?

1y Robert Rothschild

4 branding lessons from most talked about 2020 Super Bowl ads

Digital Advertising 4 branding lessons from most talked about 2020 Super Bowl ads

1y Niki Hall

Buyers will drive ad tech consolidation in 2020

Digital Advertising Buyers will drive ad tech consolidation in 2020

1y Alex Bradbury

Transparency is about understanding fees, not eliminating them

Digital Advertising Transparency is about understanding fees, not eliminating them

1y Michael Zacharski

How predictive advertising is changing the future of digital marketing

Digital Advertising How predictive advertising is changing the future of digital marketing

1y George Konidis

Performance marketing is key to brand success

Digital Advertising Performance marketing is key to brand success

1y Karina Klimenko

As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

Data-Driven Marketing As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next