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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
Digital Advertising
Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
10m
Kamaljeet Kalsi
Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers
Digital Advertising
Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers
10m
Jacqueline Dooley
How COVID-19 is affecting notifications and ads in newsletters
Analytics
How COVID-19 is affecting notifications and ads in newsletters
10m
Barry Levine
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The sky is not falling: You’ll be fine without cookies
Data-Driven Marketing
The sky is not falling: You’ll be fine without cookies
10m
Abhay Singhal
Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month
Case Study
Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month
11m
Sergey Belov
The latest trends in education demand & student digital engagement
Digital Advertising
The latest trends in education demand & student digital engagement
11m
Tereza Litsa
Ad blockers can’t kill marketers who follow these 4 tips
Digital Advertising
Ad blockers can’t kill marketers who follow these 4 tips
11m
Tiffany Delmore
Opportunities are coming as third-party cookies are phased out
Analyzing Customer Data
Opportunities are coming as third-party cookies are phased out
11m
Ken Nelson & Alex Kelleher
Sweet solutions for a cookie-less world
Digital Advertising
Sweet solutions for a cookie-less world
11m
Sofia Maravich
Why agencies should consider investing in an intuitive DAM
Content Marketing
Why agencies should consider investing in an intuitive DAM
11m
Helen Aboagye
Tapjoy offers new guide to offerwalls
Digital Advertising
Tapjoy offers new guide to offerwalls
11m
Barry Levine
Valassis study: Viewers are more receptive to ads on streaming TV
Digital Advertising
Valassis study: Viewers are more receptive to ads on streaming TV
11m
Barry Levine
Hitchhiker's guide to the end of the 3rd-party cookie as we know it
Digital Advertising
Hitchhiker's guide to the end of the 3rd-party cookie as we know it
11m
Matt Moore
DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
Digital Advertising
DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
12m
Ran Ben-Yair
Brands are struggling to score a Super Bowl touchdown
Digital Advertising
Brands are struggling to score a Super Bowl touchdown
12m
Jon Buss
Can publishers alliances be the future for digital advertising?
Data-Driven Marketing
Can publishers alliances be the future for digital advertising?
12m
Richard Foster
Three reasons why you need to evaluate new DSPs in 2020
Digital Advertising
Three reasons why you need to evaluate new DSPs in 2020
1y
Jon Schulz
Why the digital ad industry needs to stop conflating ad verification with success
Digital Advertising
Why the digital ad industry needs to stop conflating ad verification with success
1y
Mark Kopera
New PubMatic/Forrester report: Video ads booming, header bidding climbing
Digital Advertising
New PubMatic/Forrester report: Video ads booming, header bidding climbing
1y
Barry Levine
Story ads are creating new opportunities for advertisers – but what makes a good story?
Digital Advertising
Story ads are creating new opportunities for advertisers – but what makes a good story?
1y
Robert Rothschild
4 branding lessons from most talked about 2020 Super Bowl ads
Digital Advertising
4 branding lessons from most talked about 2020 Super Bowl ads
1y
Niki Hall
Buyers will drive ad tech consolidation in 2020
Digital Advertising
Buyers will drive ad tech consolidation in 2020
1y
Alex Bradbury
Transparency is about understanding fees, not eliminating them
Digital Advertising
Transparency is about understanding fees, not eliminating them
1y
Michael Zacharski
How predictive advertising is changing the future of digital marketing
Digital Advertising
How predictive advertising is changing the future of digital marketing
1y
George Konidis
Performance marketing is key to brand success
Digital Advertising
Performance marketing is key to brand success
1y
Karina Klimenko
As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next
Data-Driven Marketing
As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next
1y
Barry Levine
Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers
Digital Advertising
Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers
1y
Jacqueline Dooley
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