MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleKenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...
View articleIBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...
View articleProgrammatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...
View articleA new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...
View articleIn an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...
View articleToday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...
View articleAd authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read More...
View articlePlaying with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...
View articleFrom August 27, 2019, Google blocked ads from sellers who weren’t listed in app-ads.txt files. CEO of SmartyAds, Ivan Guzenko discusses if they pose a...
View articleKubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...
View articleWurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...
View articleAT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...
View article“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...
View articleLiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....
View articleGoogle said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...
View articleFacebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...
View articleDigital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...
View articleLA-based OOH ad platform AdQuick is offering the "first" regular performance-based OOH advertising with a CPE pricing that only charges when a viewer ...
View articleKenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...
View articleAnnounced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...
View article“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...
View articleGeofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...
View articleThese new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...
View article"80% of small businesses still aren’t making the most of digital tools that can help them reach more customers and work more efficiently," Google's Gl...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
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