Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

3w Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

2m Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

3m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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A look at where marketing automation falls short

AI & Automation A look at where marketing automation falls short

3m Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

3m Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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How can technology help establish the ‘new’ workplace of tomorrow?

AI & Automation How can technology help establish the ‘new’ workplace of tomorrow?

4m Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Why aren’t marketers using automation tools to personalize websites?

AI & Automation Why aren’t marketers using automation tools to personalize websites?

5m Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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The rise of the automation powered agency

AI & Automation The rise of the automation powered agency

5m Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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Creative content and to meet pandemic holiday demands

AI & Automation Creative content and to meet pandemic holiday demands

5m Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Data-Driven Marketing Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

6m Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

AI & Automation Saying goodbye to data friction with MessageGears and personalized messages at scale

6m Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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ClickZ's Marketing Automation Summit available on demand

AI & Automation ClickZ's Marketing Automation Summit available on demand

6m Mahir Prasad

ClickZ's Marketing Automation Summit available on ...

With two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...

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Personalizing CX: From initial lead to customer success

Data-Driven Marketing Personalizing CX: From initial lead to customer success

6m Adam Johnson

Personalizing CX: From initial lead to customer su...

Automation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit

AI & Automation 8 key takeaways from ClickZ’s Marketing Automation Summit

6m Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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5 leading providers of enterprise marketing automation solutions

AI & Automation 5 leading providers of enterprise marketing automation solutions

6m Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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Automation can free humans up to do human things

AI & Automation Automation can free humans up to do human things

6m Norman Guadagno

Automation can free humans up to do human things

Acoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. Read More...

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Virtual events are here to stay: How marketing automation keeps you a step ahead

Digital Marketing Virtual events are here to stay: How marketing automation keeps you a step ahead

8m David Greenberg

Virtual events are here to stay: How marketing aut...

Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...

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Five ways to drive revenue with creative automation

AI & Automation Five ways to drive revenue with creative automation

8m Miha Mikek

Five ways to drive revenue with creative automatio...

Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer. Read More...

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JIGGY drives 69% of revenue with marketing automation

AI & Automation JIGGY drives 69% of revenue with marketing automation

8m Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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Agile with marketing automation: Transforming for the next decade

Data & Analytics Agile with marketing automation: Transforming for the next decade

1y Ashok Pai

Agile with marketing automation: Transforming for ...

TCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...

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Real-time digital insights & automation: Powering digital marketer’s performance

AI & Automation Real-time digital insights & automation: Powering digital marketer’s performance

1y Jim Yu

Real-time digital insights & automation: Powering ...

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...

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Drive enterprise level innovation with Robotics Process Automation (RPA)

AI & Automation Drive enterprise level innovation with Robotics Process Automation (RPA)

1y Amit Dua

Drive enterprise level innovation with Robotics Pr...

Signity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

Marketing Automation Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

1y Jacqueline Dooley

Allocadia’s MPM platform will inspire you to ditch...

This month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...

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Top 10 marketing automation tools every marketer must have

Marketing Top 10 marketing automation tools every marketer must have

1y Priyanka Chowdhury

Top 10 marketing automation tools every marketer m...

With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...

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Marketing automation solutions every SMB should have in 2020

Marketing Marketing automation solutions every SMB should have in 2020

1y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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Nine marketing automation strategies to win the war for ecommerce

Digital Marketing Nine marketing automation strategies to win the war for ecommerce

1y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Three sure-fire ways to use machine learning for improved personalization

AI & Automation Three sure-fire ways to use machine learning for improved personalization

1y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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