OOH in 2021: Applying frontier thinking to a new world

Digital Advertising OOH in 2021: Applying frontier thinking to a new world

3m Claire Kimber

OOH in 2021: Applying frontier thinking to a new w...

After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

4m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Pandemic, privacy and the CX: What to prioritize in 2021

Content & Experience Pandemic, privacy and the CX: What to prioritize in 2021

4m Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

Data-Driven Marketing Omnichannel marketing is a competitive advantage for B2B marketers this year

4m Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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Sales lift from AOOH averaged nearly 19% across four CPG categories

Case Study Sales lift from AOOH averaged nearly 19% across four CPG categories

4m Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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How to leverage AR in your digital marketing strategy

AR & VR How to leverage AR in your digital marketing strategy

4m Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

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The new virtual event strategy: Spoiler – humanize the tech

Digital Marketing The new virtual event strategy: Spoiler – humanize the tech

4m Jani Lehtimäki

The new virtual event strategy: Spoiler – humanize...

Jani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition. Read More...

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2021 is the year to return to smarter marketing basics

Digital Marketing 2021 is the year to return to smarter marketing basics

4m David Greenberg

2021 is the year to return to smarter marketing ba...

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...

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How to build a story structure that enables effective selling

Content Marketing How to build a story structure that enables effective selling

4m Brian Cotter

How to build a story structure that enables effect...

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...

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A look at where marketing automation falls short

AI & Automation A look at where marketing automation falls short

4m Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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A scalable lead generation platform drives local sales

Digital Marketing A scalable lead generation platform drives local sales

4m Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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The rise of CX-ops: Why your business strategy equation needs CX in 2021

Content & Experience The rise of CX-ops: Why your business strategy equation needs CX in 2021

4m Dr. Gero Decker

The rise of CX-ops: Why your business strategy equ...

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...

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Design for inclusion: Embrace accessibility-based design

Digital Marketing Design for inclusion: Embrace accessibility-based design

4m Tylor Loposser

Design for inclusion: Embrace accessibility-based ...

Appeal to a wider audience by making marketing more accessible and inclusive, details Tylor Loposser, Art Director at Emma, a CM Group company. Read M...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

4m Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Best practices for influencer marketing to Gen Z post COVID-19

Digital Marketing Best practices for influencer marketing to Gen Z post COVID-19

4m Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

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Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

4m Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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Digitizing engagement: The next wave of innovation for virtual events

Digital Marketing Digitizing engagement: The next wave of innovation for virtual events

4m Jim Sharpe

Digitizing engagement: The next wave of innovation...

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...

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Optimize marketing by utilizing self-service approaches

Digital Marketing Optimize marketing by utilizing self-service approaches

4m Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Optimizing digital experiences will move beyond the marketing department in 2021

Content & Experience Optimizing digital experiences will move beyond the marketing department in 2021

4m Shane Phair

Optimizing digital experiences will move beyond th...

The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...

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In 2021, what’s old will be new again in marketing

Digital Marketing In 2021, what’s old will be new again in marketing

4m Chris Howard

In 2021, what’s old will be new again in marketing

Fuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers mo...

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Five tips to generate technology leads

Data Five tips to generate technology leads

4m Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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MQMs are a KPI that marketing and sales can agree on

Digital Marketing MQMs are a KPI that marketing and sales can agree on

4m Ravi Chalaka

MQMs are a KPI that marketing and sales can agree ...

Boost your revenue pipeline by booking marketing-qualified virtual meetings that drive sales Read More...

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Ways in which an LMS can help your creative team

Digital Marketing Ways in which an LMS can help your creative team

4m Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’

Digital Marketing Why email is critical for closing the personalization gap with ‘MADtech’

4m Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

4m Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Why the time is right for augmented reality (AR) in marketing

AR & VR Why the time is right for augmented reality (AR) in marketing

4m Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

4m Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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