How brands should navigate their presence on Twitter in 2023
Industry Developments

How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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Paid social measurement: navigating the challenges for ecommerce brands
322023

Paid social measurement: navigating the challenges for ecommerce brands

1y Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

1y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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Why zero-party marketing is a great value exchange for Gen Z
Data-Driven Marketing

Why zero-party marketing is a great value exchange for Gen Z

1y Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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Navigating the evolving landscape of targeted advertising and marketing measurement
322023

Navigating the evolving landscape of targeted advertising and marketing mea...

1y Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more
322023

Exploring the most interesting "alternative" channels: Pinterest, Performan...

1y Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape
322023

Balancing data privacy and marketing measurement: Navigating the evolving l...

1y Sanchari Sengupta (Team ClickZ...

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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Preparing for the third act: We’re getting marketing personalization all wrong
Content & Experience

Preparing for the third act: We’re getting marketing personalization all wr...

1y Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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Mastering the marketing mix through diversification
322023

Mastering the marketing mix through diversification

1y Jamie Bolton

Mastering the marketing mix through diversificatio...

Diversify to amplify results using these insights and framework Read More...

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iOS 14 uncovers measurement vulnerabilities for business
322023

iOS 14 uncovers measurement vulnerabilities for business

1y Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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The shifting sands of macro advertising and where OOH fits in
Digital Advertising

The shifting sands of macro advertising and where OOH fits in

1y Matthew O’Connor

The shifting sands of macro advertising and where ...

Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read More...

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Harness 2022's holiday marketing data strategy to win the next one's
Competition

Harness 2022's holiday marketing data strategy to win the next one's

1y Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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WATCH: Cutting marketing budgets during a recession is a bad idea
Content Marketing

WATCH: Cutting marketing budgets during a recession is a bad idea

1y Liam Joyce

WATCH: Cutting marketing budgets during a recessio...

Many brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...

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Love at first stride: OkCupid and Sweatcoin's digital collaboration journey
Collaboration

Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

1y Benjamin Broomfield

Love at first stride: OkCupid and Sweatcoin's digi...

"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...

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The four common mistakes holding back your email success
Email Marketing

The four common mistakes holding back your email success

2y Kath Pay

The four common mistakes holding back your email s...

It's time to move past ineffective practices that keep your email program from achieving your goals. Read More...

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Q&A Citizens Bank: ​Multisensory marketing that connects brand and community
Content & Experience

Q&A Citizens Bank: ​Multisensory marketing that connects brand and communit...

2y Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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Four reasons why email marketing is worth investing in now more than ever
Email Marketing

Four reasons why email marketing is worth investing in now more than ever

2y Kath Pay

Four reasons why email marketing is worth investin...

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your b...

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Building a bulletproof marketing collaboration strategy
Brand experience

Building a bulletproof marketing collaboration strategy

2y Ann Smarty

Building a bulletproof marketing collaboration str...

Marketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...

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Five ideas for creating personalized targeting without cookies
Content & Experience

Five ideas for creating personalized targeting without cookies

2y John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Video marketing playbook: Squeezing the most from your video content
Strategy

Video marketing playbook: Squeezing the most from your video content

2y Mark Pontrelli

Video marketing playbook: Squeezing the most from ...

It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...

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Growth marketing trends that will affect how businesses plan for 2023
Digital Marketing

Growth marketing trends that will affect how businesses plan for 2023

2y John Hall

Growth marketing trends that will affect how busin...

Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read More...

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CMOs and CIOs: The new growth accelerators
Analyzing Customer Data

CMOs and CIOs: The new growth accelerators

2y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Taking your buyer experience from transactional to relationship-driven
Actionable analysis

Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
ABM

Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

2y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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