Email: creating a low effort experience
Advanced Email Marketing

Email: creating a low effort experience

7y Derek Harding

Email: creating a low effort experience

Why creating a low effort experience is important in email marketing. Read More...

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Changing email habits and what marketers need to know
Email

Changing email habits and what marketers need to know

7y Tereza Litsa

Changing email habits and what marketers need to k...

Email usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...

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'Creepy data' goes bump in the night
Email

'Creepy data' goes bump in the night

7y Ryan Phelan

'Creepy data' goes bump in the night

Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won...

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Eight tools to help manage every step of the email marketing process
Advanced Email Marketing

Eight tools to help manage every step of the email marketing process

7y Ann Smarty

Eight tools to help manage every step of the email...

Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email ...

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10 best tools for generating super-hot leads
Content

10 best tools for generating super-hot leads

8y Ann Smarty

10 best tools for generating super-hot leads

What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are gre...

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Four 'occasional use' strategies to make your emails cool again
Email

Four 'occasional use' strategies to make your emails cool again

8y Ryan Phelan

Four 'occasional use' strategies to make your emai...

A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...

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How to become the intelligence thought leader for your organisation
Disruptive MarTech

How to become the intelligence thought leader for your organisation

8y Graham Charlton

How to become the intelligence thought leader for ...

For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains r...

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Gmail gets responsive design support
Disruptive MarTech

Gmail gets responsive design support

8y Al Roberts

Gmail gets responsive design support

Life is about to get a whole lot better for email marketers and designers. That’s because Google recently announced that by the end of this mont...

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Are your emails personal enough?
Advanced Email Marketing

Are your emails personal enough?

8y Luke Richards

Are your emails personal enough?

When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...

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Seven easy rules for more effective email communication
Acquisition

Seven easy rules for more effective email communication

8y Cory Collins

Seven easy rules for more effective email communic...

No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.  This is particularly true ...

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Blending social and email for a better customer experience
Email

Blending social and email for a better customer experience

8y Greg Zakowicz

Blending social and email for a better customer ex...

Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...

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Which digital channel has the brightest future for business?
Conference Coverage

Which digital channel has the brightest future for business?

8y Lian Cimet

Which digital channel has the brightest future for...

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...

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The free tool most email marketers don’t know about
Advanced Email Marketing

The free tool most email marketers don’t know about

8y Derek Harding

The free tool most email marketers don’t know abou...

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...

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How to be part of the elite 7% of marketers successfully implementing automation
Email

How to be part of the elite 7% of marketers successfully implementing autom...

8y Steve Denner

How to be part of the elite 7% of marketers succes...

Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...

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Why no-one is reading your emails (and what they’re doing instead)
Email

Why no-one is reading your emails (and what they’re doing instead)

8y Sarah Perry

Why no-one is reading your emails (and what they’r...

Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succin...

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How 'Next Logical Product' could trigger more email success
Actionable Analysis

How 'Next Logical Product' could trigger more email success

8y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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Remarketing: wouldn’t they just come back anyway?
Analytics

Remarketing: wouldn’t they just come back anyway?

8y Michael Barber

Remarketing: wouldn’t they just come back anyway?

A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...

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Email deliverability is on the decline: report
Advanced Email Marketing

Email deliverability is on the decline: report

8y Al Roberts

Email deliverability is on the decline: report

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...

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How to audaciously hit it off with consumers through email content
Email

How to audaciously hit it off with consumers through email content

8y Josie Scotchmer

How to audaciously hit it off with consumers throu...

It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...

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What the Verizon/Yahoo deal means for the future of email marketing
Email

What the Verizon/Yahoo deal means for the future of email marketing

8y Ryan Phelan

What the Verizon/Yahoo deal means for the future o...

Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...

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Take control of your email deliverability
B2C Email Marketing

Take control of your email deliverability

8y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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Digital Leaders Q&A: Jason John, CMO of Publishers Clearing House
Email

Digital Leaders Q&A: Jason John, CMO of Publishers Clearing House

8y Graham Charlton

Digital Leaders Q&A: Jason John, CMO of Publis...

Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of o...

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Six ways order confirmation emails can increase engagement
Email

Six ways order confirmation emails can increase engagement

8y Tereza Litsa

Six ways order confirmation emails can increase en...

Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use the...

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Q&A: Tim Clark on NASCAR's email marketing strategy
Advanced Email Marketing

Q&A: Tim Clark on NASCAR's email marketing strategy

8y Graham Charlton

Q&A: Tim Clark on NASCAR's email marketing str...

 In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...

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Four things to watch as Election 2016 ramps up
Acquisition

Four things to watch as Election 2016 ramps up

8y Al Roberts

Four things to watch as Election 2016 ramps up

The 2016 election that is set to pit Hillary Clinton and  Donald Trump against each other for the highest office in the land will probably see the mos...

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Eight ways to improve the effectiveness of your email marketing
Email

Eight ways to improve the effectiveness of your email marketing

8y Tereza Litsa

Eight ways to improve the effectiveness of your em...

Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...

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How to optimize your contact page for better conversions
Email

How to optimize your contact page for better conversions

8y Ann Smarty

How to optimize your contact page for better conve...

Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to imp...

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