The 4 essential elements of effective in-app advertising
Digital Advertising

The 4 essential elements of effective in-app advertising

3y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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How COVID-19 is affecting AI-based technology
AI & Automation

How COVID-19 is affecting AI-based technology

3y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

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How AI has evolved in the marketing industry – and where it’s headed next
AI & Automation

How AI has evolved in the marketing industry – and where it’s headed next

3y Ben Aflalo

How AI has evolved in the marketing industry – and...

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...

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Answering the call for greater privacy by tapping AI
AI & Automation

Answering the call for greater privacy by tapping AI

4y Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

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Voice-enabled AI: Pioneering the contactless future
AI & Automation

Voice-enabled AI: Pioneering the contactless future

4y Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

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Understanding the role of voice in martech
Disruptive MarTech

Understanding the role of voice in martech

4y Jacqueline Dooley

Understanding the role of voice in martech

We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...

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A step back: IDFA’s impact on the advertising ecosystem
Digital Advertising

A step back: IDFA’s impact on the advertising ecosystem

4y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

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In a stay-at-home world, mobile marketing matters. Here’s why...
Digital Marketing

In a stay-at-home world, mobile marketing matters. Here’s why...

4y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

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5 ways AI to improving conversions for ecommerce businesses
AI & Automation

5 ways AI to improving conversions for ecommerce businesses

4y Joydeep Bhattacharya

5 ways AI to improving conversions for ecommerce b...

From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...

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Computer vision brings shoppable video to life
AI & Automation

Computer vision brings shoppable video to life

4y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

4y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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A comprehensive guide to understanding web push notifications
Digital Marketing

A comprehensive guide to understanding web push notifications

4y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results
AI & Automation

Intelligent chat isn’t one-size-fits-all: Three use cases that drive real r...

4y Rebecca Clyde

Intelligent chat isn’t one-size-fits-all: Three us...

Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...

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Using AI in sales to get ahead of the game
AI & Automation

Using AI in sales to get ahead of the game

4y Tom Castley

Using AI in sales to get ahead of the game

Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement...

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What does lead generation look like in 2020?
Chatbots

What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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Five ways to drive revenue with creative automation
AI & Automation

Five ways to drive revenue with creative automation

4y Miha Mikek

Five ways to drive revenue with creative automatio...

Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer. Read More...

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How to set your first AI project up for success
AI & Automation

How to set your first AI project up for success

4y Jim Yu

How to set your first AI project up for success

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read Mo...

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JIGGY drives 69% of revenue with marketing automation
AI & Automation

JIGGY drives 69% of revenue with marketing automation

4y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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AI applications for digital out of home advertising
AI & Automation

AI applications for digital out of home advertising

4y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected
Digital Advertising

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and...

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Instant messaging has taken over the world, but this is just the beginning
Chatbots

Instant messaging has taken over the world, but this is just the beginning

4y Djamel Agaoua

Instant messaging has taken over the world, but th...

Millennials and Generation Z have been primed for the digitization of society since they were kids, and now the COVID-19 pandemic has accelerated the ...

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Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
Digital Marketing

Good news for user acquisition: Consumers are still spending money on mobil...

4y Liz Waldeck-Pinckert

Good news for user acquisition: Consumers are stil...

Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...

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Making every interaction with customers matter
AI & Automation

Making every interaction with customers matter

4y Nate Skinner

Making every interaction with customers matter

Oracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help...

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How your organization can become AI powered
AI & Automation

How your organization can become AI powered

4y Seth Earley

How your organization can become AI powered

The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. ...

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How marketers can capitalize on the rise of voice technology
Disruptive MarTech

How marketers can capitalize on the rise of voice technology

4y Niclas Bergstrom

How marketers can capitalize on the rise of voice ...

Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Rea...

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The role of AI advertising for deep customer experience personalization
AI & Automation

The role of AI advertising for deep customer experience personalization

4y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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AI and ML help digital brands deliver exceptional UX
AI & Automation

AI and ML help digital brands deliver exceptional UX

4y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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