Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

3w Idris Nagri

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

View article
From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

9m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

View article
Alexa, show me Tripadvisor's voice-activated marketing strategy
Case Study

Alexa, show me Tripadvisor's voice-activated marketing strategy

2y Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

View article
Get the latest analysis and reports delivered to your inbox daily
Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’
AI & Automation

Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

View article
How to take your contact center to the next level
AI & Automation

How to take your contact center to the next level

3y Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

View article
How to create a seamless interactive voice experience
Disruptive MarTech

How to create a seamless interactive voice experience

3y Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

View article
Audio is the medium of the moment - so how can brands use it to connect?
Digital Marketing

Audio is the medium of the moment - so how can brands use it to connect?

3y Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

View article
Why now is the time for marketers to invest in multiple digital voices
Disruptive MarTech

Why now is the time for marketers to invest in multiple digital voices

3y Matt Muldoon

Why now is the time for marketers to invest in mul...

Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...

View article
The power of voice can help marketing teams capitalize on content
AI & Automation

The power of voice can help marketing teams capitalize on content

3y Idris Nagri

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

View article
How COVID-19 is affecting AI-based technology
AI & Automation

How COVID-19 is affecting AI-based technology

4y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

View article
Voice-enabled AI: Pioneering the contactless future
AI & Automation

Voice-enabled AI: Pioneering the contactless future

4y Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

View article
Understanding the role of voice in martech
Disruptive MarTech

Understanding the role of voice in martech

4y Idris Nagri

Understanding the role of voice in martech

We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...

View article
What does lead generation look like in 2020?
Chatbots

What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

View article
How marketers can capitalize on the rise of voice technology
Disruptive MarTech

How marketers can capitalize on the rise of voice technology

4y Niclas Bergstrom

How marketers can capitalize on the rise of voice ...

Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Rea...

View article
SuperBowl ads reveal our ever-evolving relationship with AI
AI & Automation

SuperBowl ads reveal our ever-evolving relationship with AI

4y Eric Turkington

SuperBowl ads reveal our ever-evolving relationshi...

RAIN's Eric Turkington, discusses how this year’s Super Bowl ads showcase the increasing adoption of voice tech from consumers, and the core themes to...

View article
Promises and pitfalls of voice technology in marketing
Disruptive MarTech

Promises and pitfalls of voice technology in marketing

4y Yulia Ryzhikh

Promises and pitfalls of voice technology in marke...

CMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the ind...

View article
Voice interaction use depends on how old you are, says new report
Disruptive MarTech

Voice interaction use depends on how old you are, says new report

4y Barry Levine

Voice interaction use depends on how old you are, ...

64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...

View article
The rise of Spotify as an advertising channel
Emerging Technology

The rise of Spotify as an advertising channel

5y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

View article
Voice technology: Why Adobe says marketers should focus on user design
Design

Voice technology: Why Adobe says marketers should focus on user design

5y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

View article
Creating a voice search experience for your brand
Voice

Creating a voice search experience for your brand

5y Emily Alford

Creating a voice search experience for your brand

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...

View article
Research: 26% of US adults own a smart speaker as of January 2019
Voice

Research: 26% of US adults own a smart speaker as of January 2019

5y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

View article
Voice commerce 2019: Will this be the year it catches up to voice search?
Voice

Voice commerce 2019: Will this be the year it catches up to voice search?

5y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

View article
Voice engine optimization: It's easier than you realize
Search

Voice engine optimization: It's easier than you realize

5y Emily Alford

Voice engine optimization: It's easier than you re...

More customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...

View article
Your customers are already using voice search. Is your business ready?
Voice

Your customers are already using voice search. Is your business ready?

5y Emily Alford

Your customers are already using voice search. Is ...

Most marketers are still scrambling to build a voice search optimization strategy. Here is insider advice from our recent webinar for doing it best. R...

View article