Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
Collaboration

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...

2w Idris Nagri

Alphabet's Strategic Leap: Aiming to Reshape Digit...

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...

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Crafting a unified brand narrative: the indispensable synergy of Marketing and PR
Collaboration

Crafting a unified brand narrative: the indispensable synergy of Marketing ...

4w Idris Nagri

Crafting a unified brand narrative: the indispensa...

A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that res...

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Google and Reddit Expand Partnership to Enhance Search Capabilities
AI

Google and Reddit Expand Partnership to Enhance Search Capabilities

2m Idris Nagri

Google and Reddit Expand Partnership to Enhance Se...

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...

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Four hallmarks of a successful agent-client relationship
Collaboration

Four hallmarks of a successful agent-client relationship

11m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Love at first stride: OkCupid and Sweatcoin's digital collaboration journey
Collaboration

Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

1y Benjamin Broomfield

Love at first stride: OkCupid and Sweatcoin's digi...

"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director
Collaboration

Building a bulletproof 'digital center of excellence' with Ericsson's marke...

2y Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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How Columbia Care Inc is redefining Cannabis retail
Case Study

How Columbia Care Inc is redefining Cannabis retail

3y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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How to include a creative in the martech decision process
Collaboration

How to include a creative in the martech decision process

4y Monica Deretitch

How to include a creative in the martech decision ...

Creative team members are an important part of new technology implementation, and decision makers should include creative early to identify concerns a...

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IBM Watson IoT leverages G2 for their targeted ABM strategy
Collaboration

IBM Watson IoT leverages G2 for their targeted ABM strategy

4y Idris Nagri

IBM Watson IoT leverages G2 for their targeted ABM...

G2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...

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Q&A with Cisco on the growing collaboration market and Webex
Collaboration

Q&A with Cisco on the growing collaboration market and Webex

4y Charlie Braithwaite

Q&A with Cisco on the growing collaboration market...

Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market.  Read...

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Canva raises $85 million funding for $3.2 billion valuation
Collaboration

Canva raises $85 million funding for $3.2 billion valuation

5y Kimberly Collins

Canva raises $85 million funding for $3.2 billion ...

Design platform Canva announced new funding at a new valuation of $3.2 billion, making them one of the most valuable female-led tech startups in the w...

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How Juniper Networks transformed its marketing budget management and reporting
Change management

How Juniper Networks transformed its marketing budget management and report...

5y Nancy Weintraub

How Juniper Networks transformed its marketing bud...

Juniper Networks identified marketing budget management and reporting as a top pain point. They choose Allocadia's SaaS tool. Seven years later, marke...

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Martech management tools: Seven types of platforms critical to marketing success
Collaboration

Martech management tools: Seven types of platforms critical to marketing su...

5y Jonathan Brown

Martech management tools: Seven types of platforms...

Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...

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Why have collaboration tools become so popular?
Collaboration

Why have collaboration tools become so popular?

6y Tereza Litsa

Why have collaboration tools become so popular?

Collaboration tools can improve efficiency whilst transforming the culture and communication of your business. With the market expected to reach $8.4 ...

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5 cross-platform automation tools to improve your team's efficiency
Automation

5 cross-platform automation tools to improve your team's efficiency

7y Tereza Litsa

5 cross-platform automation tools to improve your ...

Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts. Read Mo...

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10 online project management tools to improve your team's productivity
Collaboration

10 online project management tools to improve your team's productivity

7y Chris Camps

10 online project management tools to improve your...

Efficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...

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