How Percolate's marketing orchestration hub enables sales success
Content

How Percolate's marketing orchestration hub enables sales success

5y Idris Nagri

How Percolate's marketing orchestration hub enable...

Only eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...

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How S’well uses Curalate to drive sales with AI + user-generated content
Case Study

How S’well uses Curalate to drive sales with AI + user-generated content

5y Idris Nagri

How S’well uses Curalate to drive sales with AI + ...

S’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...

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Only 1 in 5 organizations effectively personalize content at-scale
Content

Only 1 in 5 organizations effectively personalize content at-scale

5y Charlie Braithwaite

Only 1 in 5 organizations effectively personalize ...

A new report by Seismic and Forrester finds that providing a personalized customer experience is both the biggest challenge and the biggest opportunit...

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Adobe on how to select and future-proof your CMS
Content

Adobe on how to select and future-proof your CMS

5y Idris Nagri

Adobe on how to select and future-proof your CMS

The CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...

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How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale
Content

How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personal...

5y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

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Ten questions to evaluate an enterprise CMS provider
Content

Ten questions to evaluate an enterprise CMS provider

5y Idris Nagri

Ten questions to evaluate an enterprise CMS provid...

Contentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...

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The podcast content debate: Paywalls, distribution, and exclusivity
Content

The podcast content debate: Paywalls, distribution, and exclusivity

5y Idris Nagri

The podcast content debate: Paywalls, distribution...

Luminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...

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The 10 types of content and experience platforms: Which are best for your business?
Content

The 10 types of content and experience platforms: Which are best for your b...

5y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

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What are the most important features to look for in a CMS?
Content

What are the most important features to look for in a CMS?

5y Tereza Litsa

What are the most important features to look for i...

Six of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....

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Amazon is aggressively entering entertainment -- with two big advantages
Content

Amazon is aggressively entering entertainment -- with two big advantages

5y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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WordPress is used by 33% of all websites: What makes it such a popular CMS?
Content

WordPress is used by 33% of all websites: What makes it such a popular CMS?

5y Idris Nagri

WordPress is used by 33% of all websites: What mak...

Compared to Drupal or Joomla, what makes WordPress the CMS choice for a third of websites on the internet? A comparison of how their features stack up...

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Does Netflix's "Bandersnatch" foreshadow the future of video content?
Content

Does Netflix's "Bandersnatch" foreshadow the future of video content?

5y Mike O'Brien

Does Netflix's "Bandersnatch" foreshadow the futur...

Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...

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Survey: "Best in class" marketing jargon "disrupts" real message
Content

Survey: "Best in class" marketing jargon "disrupts" real message

5y Idris Nagri

Survey: "Best in class" marketing jargon "disrupts...

Survey of 1000 B2B marketing leaders on what makes them tune in or out to messages. Which marketing jargon turns people off the most, and what to say ...

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State of the content marketing landscape
Content

State of the content marketing landscape

6y Tereza Litsa

State of the content marketing landscape

Content marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....

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Four questions to simplify the search for a new CMS
Content

Four questions to simplify the search for a new CMS

6y Emily Alford

Four questions to simplify the search for a new CM...

As content becomes more sophisticated, so should content management systems (CMS). Here are a few questions to help simplify your search for a CMS tha...

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[Study] 95% of marketers are banking on live video this year
Content

[Study] 95% of marketers are banking on live video this year

6y Mike O'Brien

[Study] 95% of marketers are banking on live video...

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...

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Personalized video and the future of marketing
Content

Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Why do you need a content marketing platform?
Content

Why do you need a content marketing platform?

6y Tereza Litsa

Why do you need a content marketing platform?

With the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...

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Reviews and refinement: Using customer reviews to identify areas for improvement
Content

Reviews and refinement: Using customer reviews to identify areas for improv...

6y Mike O'Brien

Reviews and refinement: Using customer reviews to ...

Making customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...

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Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan
Acquisition

Influencer marketing: Eight tools to identify, track and analyze your brand...

7y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

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How could the Internet of Things change the game for content marketers?
Content

How could the Internet of Things change the game for content marketers?

7y Tereza Litsa

How could the Internet of Things change the game f...

According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...

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Four research tools to help supercharge your content marketing strategy
Content

Four research tools to help supercharge your content marketing strategy

7y Tereza Litsa

Four research tools to help supercharge your conte...

A successful content marketing strategy starts with research. Here are four effective research tools that can facilitate your content marketing creati...

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How to choose the best CMS for your business
Content

How to choose the best CMS for your business

7y Tereza Litsa

How to choose the best CMS for your business

Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make ...

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Creative machines: How close are we to AI-generated content marketing?
AI & Automation

Creative machines: How close are we to AI-generated content marketing?

7y Idris Nagri

Creative machines: How close are we to AI-generate...

Up until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...

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