The agile marketer: Building agility with technology and talent

Digital Marketing The agile marketer: Building agility with technology and talent

8m Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Answering the call for greater privacy by tapping AI

AI & Automation Answering the call for greater privacy by tapping AI

9m Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

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Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

Data & Analytics Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

9m Catherrine Garcia

Tech Talk with InfoTrust’s Tag Inspector: Tag moni...

Brad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Data & Analytics The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

9m Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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Choosing subscription software that’s right for your business

Digital Marketing Choosing subscription software that’s right for your business

9m Sean Joyce

Choosing subscription software that’s right for yo...

There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...

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The cloud transformation has begun – are you ready?

Data & Analytics The cloud transformation has begun – are you ready?

9m Tim Beeson

The cloud transformation has begun – are you ready...

Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...

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What marketers can do to pandemic-proof their data assets

Data & Analytics What marketers can do to pandemic-proof their data assets

9m Ruby Brenden

What marketers can do to pandemic-proof their data...

After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...

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Voice-enabled AI: Pioneering the contactless future

AI & Automation Voice-enabled AI: Pioneering the contactless future

9m Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

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This is what a customer data platform (CDP) is designed to do

Data & Analytics This is what a customer data platform (CDP) is designed to do

9m Jacqueline Dooley

This is what a customer data platform (CDP) is des...

Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

Analyzing Customer Data Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

9m Bhavik Soni

Tech Talk with LoyaltyLion: How to find the best l...

Companies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...

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How to adapt your SEO strategy to navigate through the pandemic

Digital Marketing How to adapt your SEO strategy to navigate through the pandemic

9m Tereza Litsa

How to adapt your SEO strategy to navigate through...

How can you use SEO to boost your business? Here are some practical tips. Read More...

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Best Practice: Four ways to leverage lifecycle marketing

Analyzing Customer Data Best Practice: Four ways to leverage lifecycle marketing

9m Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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Understanding the role of voice in martech

Emerging Technology Understanding the role of voice in martech

9m Jacqueline Dooley

Understanding the role of voice in martech

We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...

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A step back: IDFA’s impact on the advertising ecosystem

Digital Advertising A step back: IDFA’s impact on the advertising ecosystem

9m Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

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5 ways AI to improving conversions for ecommerce businesses

AI & Automation 5 ways AI to improving conversions for ecommerce businesses

9m Joydeep Bhattacharya

5 ways AI to improving conversions for ecommerce b...

From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...

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The 12Ps of marketing technology (martech)

Digital Marketing The 12Ps of marketing technology (martech)

9m Colleen Scollans

The 12Ps of marketing technology (martech)

Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...

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The most effective marketers use immersive content

Content The most effective marketers use immersive content

9m Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

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The ultimate brand guide to helping consumers achieve data harmony

Analytics The ultimate brand guide to helping consumers achieve data harmony

9m Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

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Why marketing will improve thanks to the death of third-party cookies

Analyzing Customer Data Why marketing will improve thanks to the death of third-party cookies

9m Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

9m Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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It’s time to reevaluate your content management system (CMS)

Content It’s time to reevaluate your content management system (CMS)

9m Gregg Shupe

It’s time to reevaluate your content management sy...

A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Data Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

10m Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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Six benefits of cloud technology: The future for retailers

Digital Transformation Six benefits of cloud technology: The future for retailers

10m Content Media

Six benefits of cloud technology: The future for r...

From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...

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Key Insights: Marketing technology industry August snapshot and CMOs' plans

Digital Marketing Key Insights: Marketing technology industry August snapshot and CMOs' plans

10m Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

Marketing Technology Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

10m Andy Betts

Tech Talk with Talon.One: Managing your promotion ...

Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerb...

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A comprehensive guide to understanding web push notifications

Digital Marketing A comprehensive guide to understanding web push notifications

10m Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

AI & Automation Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

10m Rebecca Clyde

Intelligent chat isn’t one-size-fits-all: Three us...

Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...

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