DXagency's Sandy Rubinstein on being the CEO of a female minority-owned marketing firm

Agency Spotlight DXagency's Sandy Rubinstein on being the CEO of a female minority-owned marketing firm

4y Rebecca Sentance

DXagency's Sandy Rubinstein on being the CEO of a ...

Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out ...

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Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

5y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. View article

How to combat an agency's top four collaboration killers

Agency Spotlight How to combat an agency's top four collaboration killers

5y Pramit Nairi

How to combat an agency's top four collaboration k...

We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibe...

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Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

5y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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Seven questions agencies should be asking prospective clients

Agency Spotlight Seven questions agencies should be asking prospective clients

5y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

Agency Spotlight Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

5y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Snapshot: Crisis management in Indonesia and other challenges

Agency Spotlight Snapshot: Crisis management in Indonesia and other challenges

5y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. <...

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Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

Agency Spotlight Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

5y Mike O'Brien

Throwback Thursday: It's all about "epic storytell...

In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...

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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

Agency Spotlight Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

5y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

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Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum

Agency Spotlight Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum

5y Sophie Loras

Throwback Thursday: Imagination's Shereen O'Brien ...

Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. View article

I am the Walrus: spotlight on the agency's founder, Deacon Webster

Agency Spotlight I am the Walrus: spotlight on the agency's founder, Deacon Webster

5y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

Agency Spotlight Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

5y Mike O'Brien

Throwback Thursday: DDB's Chris Brown recalls his ...

In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...

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Spotlight on: Adam Tucker, president, Ogilvy NYC

Agency Spotlight Spotlight on: Adam Tucker, president, Ogilvy NYC

5y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

Agency Spotlight NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

5y Mike O'Brien

NYC Is Still the Place to Be for Agencies, Despite...

During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...

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Spotlight On: Mozilla's Jascha Kaykas-Wolff

Agency Spotlight Spotlight On: Mozilla's Jascha Kaykas-Wolff

6y Emily Alford

Spotlight On: Mozilla's Jascha Kaykas-Wolff

We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. ...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

Agency Spotlight Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

6y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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Marketing and Innovation: Made for Each Other

Agency Spotlight Marketing and Innovation: Made for Each Other

6y Andreas Krasser

Marketing and Innovation: Made for Each Other

Burying the hatchet once and for all to bring marketers and innovators closer together. View article

What Challenges Do Agencies Face in 2015?

Agency Spotlight What Challenges Do Agencies Face in 2015?

6y Mike O'Brien

What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. View article

SapientNitro Is Redefining the Role of CMTO With Own University

Agency Spotlight SapientNitro Is Redefining the Role of CMTO With Own University

6y Sophie Loras

SapientNitro Is Redefining the Role of CMTO With O...

As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. View article

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

Agency Spotlight Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

6y Emily Alford

Spotlight On: Saatchi & Saatchi LA's President...

Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to ...

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Spotlight On: Deutsch LA's CDO, Winston Binch

Agency Spotlight Spotlight On: Deutsch LA's CDO, Winston Binch

6y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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Publicis Acquires Sapient to the Tune of $3.7 Billion

Agency Spotlight Publicis Acquires Sapient to the Tune of $3.7 Billion

6y Emily Alford

Publicis Acquires Sapient to the Tune of $3.7 Bill...

Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...

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Spotlight On: Tribal Worldwide's Rich Guest

Agency Spotlight Spotlight On: Tribal Worldwide's Rich Guest

6y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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Cannes Lions: Hot or Shark-Jumping?

Agency Spotlight Cannes Lions: Hot or Shark-Jumping?

7y Susan Kuchinskas

Cannes Lions: Hot or Shark-Jumping?

More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. View article

Digital Marketing People on the Move: May 2014 Roundup

Agency Spotlight Digital Marketing People on the Move: May 2014 Roundup

7y Yuyu Chen

Digital Marketing People on the Move: May 2014 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May. View article

Failed Publicis-Omnicom Merger Leaves Nobody Mourning

Agency Spotlight Failed Publicis-Omnicom Merger Leaves Nobody Mourning

7y Susan Kuchinskas

Failed Publicis-Omnicom Merger Leaves Nobody Mourn...

The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...

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Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman

Agency Spotlight Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman

7y Liva Judic

Spotlight On: Rapt Media -- Video Targeting is Not...

Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...

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