The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleThe CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss...
View articleThe co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including thei...
View articleMichael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through hi...
View articleGrabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Read More...
View articleTuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Read More...
View articlePublicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Read More...
View articleAd agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...
View articleAdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Read More...
View articleWPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...
View articleClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, cre...
View articleVLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...
View articleResponsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital chann...
View articleIsobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...
View articleBloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Read Mo...
View articleTewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Read More...
View articleSaatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Read M...
View articleAn interview with the Bing Ads evangelist for small businesses. Read More...
View articleAlong with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Read More...
View articleMedia investment management firm GroupM has created a consulting services division to add to its staple of services. Read More...
View articleSitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Read ...
View articleChairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice pr...
View articleMicrosoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleAnheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Read More...
View articleMarket research firm Ipsos MediaCT has named Jon Greenwood president of its U.S. research team. Read More...
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