Podcast: Connecting marketers, minorities, and brand engagement
Brand awareness

Podcast: Connecting marketers, minorities, and brand engagement

2y Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Why Wordle is winning
Campaigns

Why Wordle is winning

2y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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Trust exercise: how marketers can inspire trust in their brands
Digital Leaders

Trust exercise: how marketers can inspire trust in their brands

3y Margaret Molloy

Trust exercise: how marketers can inspire trust in...

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

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Funnel vision: the dangerous trap of lead stages
Commerce & Sales

Funnel vision: the dangerous trap of lead stages

3y Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Emerging trends in IoT are changing online marketing
Data regulations

Emerging trends in IoT are changing online marketing

3y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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Being an effective marketing leader with Mark Evans, Direct Line Group
Digital Advertising

Being an effective marketing leader with Mark Evans, Direct Line Group

3y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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Survey: Social media, marketing and the impact of the news
Digital Marketing

Survey: Social media, marketing and the impact of the news

3y Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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The key to growth marketing during uncertain times
Digital Marketing

The key to growth marketing during uncertain times

3y David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data
Analytics

Tech Talk with BlueConic: How the world's leading CDP centralizes and optim...

4y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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The shape of future data privacy regulation is immaterial
Analyzing Customer Data

The shape of future data privacy regulation is immaterial

4y Catherine Ballantyne

The shape of future data privacy regulation is imm...

Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...

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In defence of the buyer persona
Data insights

In defence of the buyer persona

4y Sabri Suby

In defence of the buyer persona

King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...

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New browser policies shift the value to offline data
Analyzing Customer Data

New browser policies shift the value to offline data

4y Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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Marketing after the coronavirus pandemic
Data insights

Marketing after the coronavirus pandemic

4y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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The growing culture of marketing experimentation
Actionable Analysis

The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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A world without third-party data: The end of personalized marketing?
Data insights

A world without third-party data: The end of personalized marketing?

4y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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Manage uncertainty: Using data to chart your course
Data insights

Manage uncertainty: Using data to chart your course

4y Peter Maier

Manage uncertainty: Using data to chart your cours...

Peter Maier, President SAP Industries and Customer Advisory, on why companies must connect X-data (experience data, such as belief, emotion, and senti...

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3 ways to build personalized connections between a customer and brands
Analytics

3 ways to build personalized connections between a customer and brands

4y Mary Hennen

3 ways to build personalized connections between a...

FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...

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ABM approach leads to 9 straight quarters of growth for Phononic
Case Study

ABM approach leads to 9 straight quarters of growth for Phononic

4y Jacqueline Dooley

ABM approach leads to 9 straight quarters of growt...

Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...

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The sky is not falling: You’ll be fine without cookies
Data insights

The sky is not falling: You’ll be fine without cookies

4y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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4 best practices for unlocking the full potential of your marketing campaigns
Digital Marketing

4 best practices for unlocking the full potential of your marketing campaig...

4y Lana Busignani

4 best practices for unlocking the full potential ...

With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can tru...

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The Adobe online-only summit points the way to the post-pandemic future
Conference Coverage

The Adobe online-only summit points the way to the post-pandemic future

4y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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Opportunities are coming as third-party cookies are phased out
Analyzing Customer Data

Opportunities are coming as third-party cookies are phased out

4y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

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The secret to mixing marketing with politics
Marketing

The secret to mixing marketing with politics

4y Roi Carmel

The secret to mixing marketing with politics

Cybereason's Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. Read More...

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A requiem for the old marketing rules, may they rest in P’s
Digital Marketing

A requiem for the old marketing rules, may they rest in P’s

4y James McDermott

A requiem for the old marketing rules, may they re...

With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read More...

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Drive enterprise level innovation with Robotics Process Automation (RPA)
AI & Automation

Drive enterprise level innovation with Robotics Process Automation (RPA)

4y Amit Dua

Drive enterprise level innovation with Robotics Pr...

Signity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...

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