The season of Web marketing food analogies continues.
If you’re following the click fraud debate, you should have a look at The Sausage Manifesto, a minor treatise on click fraud addressed to the big PPC networks. Written by Jeffrey Rohrs, president and chief strategist for Optiem, the piece is constructed as an open letter from Web advertisers to Google, Yahoo and others, whom it contends are not vested in eliminating the problem and therefore choose not to acknowledge its scope. Rohr makes several requests to the PPC networks, including “Talk, Don’t Lecture” and “Light a Fire Under the IAB.”
Following the sausage trail, Search Engine Watch yesterday reached out to Shuman Ghosemajumder, who heads click quality at Google, to get his response to the manifesto. That post is also worth a read.
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