It’s not news to readers of ClickZ that the Internet is bringing about seismic change in the media world, but here’s more confirmation (via Reuters) from a talk by WPP Group’s Sir Martin Sorrell at the UK Internet Advertising Bureau shindig.
“There are major changes and we don’t understand the speed and scale at which they’re taking place,” Reuters quoted Sorrell as saying. “I think there’s a certain amount of panic among media owners….Most of these companies, ours included I suppose, are run by 50- or 60-year-olds who have trouble getting it, and who really don’t want to see change on their watch.”
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more