PointRoll’s betting on the fact that it’s not just the IT guys who can be bribed with pizza. Marketers like the stuff, too.
A direct mail campaign for new local marketing offering Paper Boy will deliver a “beaten-up, empty, grease-stained pizza box” to 3,500 creative and media professionals, bearing the message, “Some things are better delivered locally.”
The campaign was created by Sharpe Partners.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.