PointRoll’s betting on the fact that it’s not just the IT guys who can be bribed with pizza. Marketers like the stuff, too.
A direct mail campaign for new local marketing offering Paper Boy will deliver a “beaten-up, empty, grease-stained pizza box” to 3,500 creative and media professionals, bearing the message, “Some things are better delivered locally.”
The campaign was created by Sharpe Partners.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more