Parable Corp., which provides promotional multimedia animations, said it closed a second round of financing with CMG@Ventures, F.S.C. Corp., The Kraft Group, Venture Management and Wasserstein Adelson Ventures.
In addition, the Newton, MA-company announced content relationships with Parker Brothers and Hasbro Interactive, divisions of Hasbro Inc., as well as the New England Patriots football team and New England Revolution soccer team. Parable said it will create multimedia “Things” that display their brand on the Web.
Examples of branded Things, such as Hasbro Interactive’s Frogger, are available online.
Parable recently introduced the new multimedia file format Things which allows distribution and ownership of content across the Web. ThingMaker, Parable’s first product, permits anyone to construct rich multimedia objects–or “Things”–with no programming or coding required.
Recently announced strategic partnerships who will adopt Parable’s technology include GeoCities and Tripod. Among Parable’s current content partners are the Boston Red Sox, Houghton Mifflin Interactive, Jones Soda, Lycos, New England Sports Network, and WGBH.