More NewsParade Adds Online Rewards

Parade Adds Online Rewards

Visitors will get points for spending time with advertisers' brands.

Sunday newspaper magazine Parade is launching an online rewards program, ParadePerks, giving its offline advertisers added exposure to readers online.

ParadePerks is designed to engage users by offering rewards points when they interact with trivia games, sponsor promotions, and information about advertisers’ brands and products.

“ParadePerks allows advertisers to take the lead in educating consumers and incenting them as visitors progress through the learning and buying process. The ParadePerks approach of creating brand and product experts results in richer lead generation and increased sales,” said Christie Emden, a Parade spokesperson.

A mini-site or “showroom” sponsorship offers advertisers a custom page to feature company- or product-specific content, with video capability and room for product photos. Mini-site sponsors can add a company- or product-specific trivia component, which rewards visitors for learning more about their products. All visitor interactions are tracked at the user level, and non-personally-identifiable information is used to target ads behaviorally.

“The uniqueness of ParadePerks lies in the true connection that is created between consumers and advertisers,” Emden said. “Through the ParadePerks rewards interactions and the behavioral-tracking technology, advertisers can more effectively fill the gap between their advertising and the intended response of a consumer.”

Hoover and Bose are advertising on ParadePerks at launch. It is not clear whether the online sponsorships are a free value-add for these existing Parade advertisers. According to Emden, “Their involvement is part of their overall advertising commitment to Parade.”

Advertisers can also choose sponsor content sections or rewards, buy banner ads, or send targeted emails to the ParadePerks list.

ParadePerks will be formally launched with in-book promotion beginning November 27.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts