More NewsPARADIGM Interactive Wins Crutchfield Ad Account

PARADIGM Interactive Wins Crutchfield Ad Account

Atlanta-based PARADIGM Interactive said that Crutchfield , a catalog and Internet retailer of consumer electronics, has named PARADIGM as its interactive agency of record.

Atlanta-based PARADIGM Interactive said that Crutchfield, a catalog and Internet retailer of consumer electronics, has named PARADIGM as its interactive agency of record.

The agency said it will research, plan and place Internet advertising created by Crutchfield to drive customers to the Crutchfield Web site.

PARADIGM Interactive is a marketing agency that incorporates direct response marketing techniques into its clients’ online strategies to maximize click- through rates and results. The agency said it will utilize a variety of interactive programs, including banner ads, content sponsorship and email delivery, to target prospective Crutchfield customers and direct them to the Crutchfield site, where they can make an online purchase or request a catalog.

“Paradigm’s background in traditional direct response marketing has helped them become an online leader,” said Dave Dierolf, vice president of information technology for Charlottesville, VA-based Crutchfield. “They’ve successfully applied proven direct marketing principles to the Internet, and that’s certainly appealing to us.” Billings were not disclosed.

PARADIGM Interactive is a division of PARADIGM Direct Marketing Inc., a full- service direct response and database marketing firm .

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts