The agency will use banner advertising, content sponsorship, and other programs to drive traffic to First Tennessee Bank’s new full-service banking Web site. The site will go live this quarter. Billings were not disclosed.
PARADIGM said the First Tennessee Web site will allow users to open accounts, get balances, download transactions, pay bills, view a consolidated account summary, and plan for their financial future using the Financial Advisor.
PARADIGM will be working in conjunction with Thompson and Company, First Tennessee Bank’s long-standing traditional agency.
“We chose PARADIGM Interactive because they are experts in both Internet marketing and financial product marketing,” said Susan Terry, Memphis-based First Tennessee’s senior vice president. “We are confident that they can help us successfully promote our online banking initiative.”
PARADIGM Interactive is a division of PARADIGM Direct Marketing Inc., a full- service direct response and database marketing firm.
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