SocialSocial MediaParamount Pictures Hopes Twitter Puts Butts in Seats

Paramount Pictures Hopes Twitter Puts Butts in Seats

Offers tickets for "Super 8" sneak-peek via micro-blogging site.

super-8-posterParamount Pictures is testing whether or not Twitter can drive direct tickets sales. The Hollywood company is the micro-blogging site’s Promoted Trend today, utilizing the hashtag “#Super8Secret” to pitch a sneak-peek viewing of the movie “Super 8.”

Twitter users can click a short link to buy seats to see the film in select theaters on Thursday, a day before it premieres nationwide. People can click through to either a MovieTickets.com or Fandango landing page, and enter their zip code to find the closest participating theater. Purchasers are offered free popcorn if they buy any other concession item while attending the screening.

Paramount also bought the Promoted Trend ad placement on March 11, employing the hashtag, “#Super8Movie” and offering an early look at the film’s trailer. While other sites likely contributed significant traffic to the trailer’s page on Twitvid.com, it’s received more than 4 million views. In addition, since the ad ran in March, the movie’s dedicated Twitter handle, @Super8Movie, has accrued 7,500 followers.

Twitter says it’s asking $120,000 per day for the Promoted Trend buy.

Speaking with ClickZ on Tuesday, Twitter director of revenue Adam Bain gave an example that may show his company’s platform can influence consumers to buy events tickets. He said the San Diego Chargers last November were having difficulty selling out their stadium for a game vs. the New England Patriots and turned to Twitter.

“The San Diego Chargers tweeted one tweet and only had 50,000 followers to their account,” Bain said. “That same day, they sold out the game off that one tweet.”

Related Articles

Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

4w Mike O'Brien
Twitter introduces pre-roll ads for Periscope

Social Media Twitter introduces pre-roll ads for Periscope

8m Al Roberts
Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

9m Bob Cargill
Five ways President Trump takes advantage of social media

Content Marketing Five ways President Trump takes advantage of social media

9m Bob Cargill
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
The social media marketing checklist your business needs for 2017

Social The social media marketing checklist your business needs for 2017

10m Tereza Litsa
The ONLY lesson from every social media brand fail example ever

Insights The ONLY lesson from every social media brand fail example ever

10m Danny Goodwin
5 Really Good Reasons to Use Twitter Ads

Social 5 Really Good Reasons to Use Twitter Ads

11m Larry Kim