CampaignsParklife festival team send misspelt marketing texts from ‘mum’

Parklife festival team send misspelt marketing texts from 'mum'

After sending promotional texts that falsely appeared to be from recipients' mothers, the organisers have since issued a formal apology to anyone that was offended by the text campaign.

Parklife festival’s organisers have found themselves in trouble due to adopting unorthodox marketing techniques. After sending promotional texts that falsely appeared to be from recipients’ mothers, the organisers have since issued a formal apology to anyone that was offended by the text campaign.

mum1

The organisers sent a bunch of text messages which claimed to be from recipients’ mums, reading: “Some of the Parklife after parties have already sold out. If your going, make sure your home for breakfast”. 

Some people were confused and unoffended:

Capture

 

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Some people were offended by both the nature of the marketing stunt, and the spelling mistake (the correct spelling is ‘you’re’ not ‘your’): 

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Some people thought that we should #getagrip. This guy obviously thinks spelling mistakes and fake texts from relatives that have passed away are fine:

mum4

And some people thought that this was a genuine example of good marketing: 

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A statement from the festival organisers apologised to any recipient for their “unnecessary personal distress” and explained that they were attempting an “irreverent way to engage with festival-goers”.

A tip to the organisers of Parklife: next time you try to engage with us via text message, run a quick spell check, and make sure you guys put two g’s in Snoop Dogg before you print out the line up.

 

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