A WSJ.com piece (subscription only) today has a great sentence about how the carmaker’s marketers are trying to inspire passion for their vehicles:
If the old Camry was the platonic friend — respectable, reliable, unexciting — the new version wants to be the hot date — bolder, sportier, worth blogging about.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.