More NewsPassion for Toyota = Bloggability

Passion for Toyota = Bloggability

A WSJ.com piece (subscription only) today has a great sentence about how the carmaker's marketers are trying to inspire passion for their vehicles: If the old Camry was the platonic friend -- respectable, reliable, unexciting -- the new version wants to be the hot date -- bolder, sportier, worth blogging about

A WSJ.com piece (subscription only) today has a great sentence about how the carmaker’s marketers are trying to inspire passion for their vehicles:

If the old Camry was the platonic friend — respectable, reliable, unexciting — the new version wants to be the hot date — bolder, sportier, worth blogging about.

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