Patent Woes Affect Flash Ads

The long-running patent suit between Microsoft and a small company called Eolas has finally seen a real-world result, one which could effect many online marketers.

Beginning this week, Microsoft began shipping an update for Internet Explorer 6 on Windows XP and Windows Server 2003 that prevents plugins like Flash, Real Media and Java from playing automatically.

Those users will now have to click one more time to initiate these ActiveX controls, barring some workarounds by a site’s developers.

Will this cause the end of Flash ads, or is it just a matter of consumers getting used to a new behavior?

Related reading