More NewsPaying For Play at SayHeyHey

Paying For Play at SayHeyHey

Online dating sites are nothing new, but the latest site to go live has me amused not just because of its wacky kids looking for love, but for its adoption of some interactive advertising tricks, namely pay-for-placement and ad supported video. SayHeyHey officially launched this week as the brainchild of Alex Gurevich and Soudy Khan

Sayheyhey.bmpOnline dating sites are nothing new, but the latest site to go live has me amused not just because of its wacky kids looking for love, but for its adoption of some interactive advertising tricks, namely pay-for-placement and ad supported video.

SayHeyHey officially launched this week as the brainchild of Alex Gurevich and Soudy Khan. The site lets singles record and share videos of themselves for free, including Penny from Berkeley who’s apparently into guys with glasses and Nick in San Francisco who’s looking for a girl who likes girls. Silliness aside, a quick check of the site didn’t show any advertising running with the videos as of yet, but approximately 500 videos are running so far.

The company did me that they’re planning to add pay-for-placement early next year, so lonely hearts with some extra cash will be able to purchase more prominent placement of their videos. After all, who needs personality in their singles profiles anymore if they can just buy their way into the dating clutches of other lonely singles?

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts