pcsave.com, Lycos Team to Sponsor Indy Car
pcsave.com, an Internet computer retailer,signed a joint marketing agreement with Lycos Inc. that includes co-sponsorship of theTeam Xtreme Indy Racing League car featuring rookie driver John Hollansworth.
pcsave.com, an Internet computer retailer,signed a joint marketing agreement with Lycos Inc. that includes co-sponsorship of theTeam Xtreme Indy Racing League car featuring rookie driver John Hollansworth.
Dallas-based pcsave.com, an Internet computer retailer, signed a joint marketing agreement with Lycos Inc. that includes co-sponsorship of the Team Xtreme Indy Racing League car featuring rookie driver John Hollansworth.
The marketing initiative is designed to provide high visibility for both the Lycos and pcsave.com brands. Spending details were not disclosed.
As part of the promotion, pcsave.com will conduct an Indy 500 sweepstakes on its Web site, offering a grand prize, all-expense-paid trip for two to the race on May 30.
The sponsored Team Xtreme driver leads the Rookie of the Year points chase after a strong showing in the season-opening TransWorld Diversified Services Indy 200 at Walt Disney World Speedway in Orlando.
“The Indy 500 is the most popular single day sporting event in the world,” said Philip Wise, president and CEO of pcsave.com. “We are thrilled to be joined with Lycos to support one of the rising stars in the racing world.”
“Lycos.com is one of the fastest sites on the Internet, so sponsoring a young team in the fastest sport around is a natural way to reinforce our brand image,” said Jan Horsfall, vice president of marketing for Lycos. “We are the only Internet-based group sponsoring an Indy Racing League team this year and we expect to reap some of the same rewards in terms of media attention that we gained with our NASCAR sponsorship (last year).”
In the joint marketing arrangement, pcsave.com will also be a featured Internet merchant throughout the Lycos Network. pcsave.com, a subsidiary of CompuCom Systems Inc., sells customized personal computers, peripherals, and software products.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article