E-mail newsletter advertising network PennMedia.com has surpassed 5 million opt-in email subscribers after seven months of operation.
The subscriber base is currently growing by 800,000 people per month.
“Our growth has been fueled by the imperative to deliver a cost effective ad medium to Internet advertisers,” said PennMedia.com CEO Jaffer Ali.
“So many ad dollars flow to off-line media precisely because most advertising on the Internet has proven to not only be ineffective but extremely overpriced. E-mail advertising inside daily newsletters is the most cost efficient ad medium on the Net.”
Tinley Park, Ill.-based PennMedia.com offers more than 180 different ad-backed newsletters ranging from daily jokes to daily recipes. Recipients of the newsletters opt-in to receive the content of their choice, delivered via email.
Advertisers include Intel, MyPoints, LifeMinders, CoolSavings, Borders.com, InsWeb.com and eFax.com.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more