StrategyMediaPeople like cute animals: 10 of 2015’s most shared ads

People like cute animals: 10 of 2015's most shared ads

As ever, the internet does not disappoint. The most shared ads of 2015 - of course - feature cute animals, according to data from Unruly.

As ever, the internet does not disappoint. The most shared ads of 2015 – of course – feature cute animals, according to data from Unruly.

Friends Furever, which films unlikely animals making friends, has been shared over 6 million times across Facebook, Twitter and the blogosphere since February, putting it just ahead of Disney’s Surprise Shoppers campaign. This makes it not only this year’s winner, but the most shared ad of all time (ahead of last year’s Activia World Cup ad).

Why so much success? According to EMEA MD Olivia Smith, it’s all about creating an emotional connection with ads – which is why cute fuzzy animals resonate so well. “One of the key drivers to video shareability is emotional intensity – how an ad makes a person feel”, he said.

“From the joy you feel when your pup welcomes you home to nostalgic memories of your childhood pet, animals can tap into a wide range of emotions that have broad appeal. By placing the focus on friendship and shared experiences, advertisers in 2015 have successfully used dogs, cats and other furry friends to provoke strong feelings of warmth and well-being.”

Without further ado, here’s the animal-heavy top 10:

1. Android, Friends Furever
Shares: 6,432,921

2. Disney, Disney Characters Surprise Shoppers
Shares: 3,943,997

3. Purina, This Man Found His Soulmate In A Puppy And It’s Adorable
Shares: 3,021,499

4. Roc by Ronaldo / Monster, Cristiano Ronaldo – People are going to think I’m crazy!
Shares: 2,995,849

5. Budweiser, Super Bowl Commercial “Lost Dog”
Shares: 2,808,541

https://www.youtube.com/watch?v=xAsjRRMMg_Q&feature=youtu.be

6. Ad Council, Diversity & Inclusion – Love Has No Labels
Shares: 2,743,138

7. Zorba, Maya
Shares: 2,634,706

8. Fanpage.it, Slap her: children’s reactions
Shares: 2,365,612

9. Microsoft, Robert Downey Jr. Delivers a Real Bionic Arm
Shares: 2,119,279

10. Kleenex, Unlikely Best Friends
Shares: 2,027,213

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

4y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

4y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

7m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Darrell Alfonso: The attributes of an effective martech stack

Podcast | Marketing Technology Darrell Alfonso: The attributes of an effective martech stack

4d

Darrell Alfonso: The attributes of an effective ma...

A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...

View resource