Under the terms of the deal, 24/7 will represent PeopleWeb, selling ads on PeopleWeb’s umbrella of sites, channels and communities.
“The 24/7 Network reaches half of all online users in the U.S. — more than 35 million unique visitors a month, thus making it one of the top online vehicles for advertising,” says Benedict Van, president and CEO at PeopleWeb.
“That one-of-a-kind capability means we’ll be able to better reach the target audiences that make up our PeopleWeb network of popular communities and sites.”
PeopleWeb, which launched in April, says it’s one of the 50 fastest-growing sites on the Internet. According to company officials, the company has drawn approximately 2 million unique visitors since its launch, and it is now averaging 50 million impressions per month.
The membership base has grown to more than 750,000, and is rising at the rate of 4,000 new members a week.
PeopleWeb cites its fast growth as one reason it’s outsourcing its ad sales to 24/7, because it needs to concentrate internal resources on managing the growth.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more