Pepsi Max released a YouTube video starring NBA player Kyrie Irving on May 18 that’s already received 3.1 million views. It’s accrued nearly 20,000 likes to just 400 dislikes on the video site.
The 5-minute spot, dubbed “Uncle Drew,” features Irving dressed up to play an elderly man who eventually partakes in a pickup basketball game in Bloomfield, NJ. The footage is shot at Clark’s Pond Courts near where the NBA Rookie of the Year grew up, and it involves dozens of onlookers who witness “Uncle Drew” displaying a rich vocabulary of basketball moves.
In five days, Pepsi Max’s effort has sped through the blogosphere. Following is the highly successful branded video.
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer.