More NewsPepsi Smashes it up with Video Ringtones

Pepsi Smashes it up with Video Ringtones

Mobile ringtones evolve to video with a promotion created jointly by Yahoo, Pepsi and Motorola.

Pepsi and Motorola are working with Yahoo Music to offer ringtones with video attached. The ringtones feature short clips from popular artists like All American Rejects and Mary J. Blige.

The original executions of :40 videos are exclusive to the Pepsi Smash site on Yahoo Music and a new Pepsi Ringtone Store on the Yahoo Tones site.

“Yahoo Music has had a long-standing relationship with Pepsi that was established with the Smash on Yahoo Music program launch in June of 2005,” said Kerry Trainor, director of Yahoo Music, Radio, Video and original content. “When Pepsi partnered with Motorola to deliver original ringtones this summer, Smash on Yahoo Music was the natural choice for delivering this experience, and gives Pepsi and Motorola maximum reach online.”

Free ringtones and video ringtones will be given out in a sweepstakes. Consumers will find codes in approximately 800 million Pepsi products. One in three codes will unlock any of over 150 music files that can be downloaded to mobile handsets. The sweepstakes will be promoted across Yahoo Music and several other Yahoo properties.

Motorola plans to conduct a 12-week Motorola StudioMoto Mobile Tour that will visit beaches, festivals and other locations to allow consumers to “Live Their Music.” The tour bus will be equipped with Pepsi products, and get visitors to sign up for the sweepstakes on site.

Yahoo plans to promote the sweepstakes on its front page and across Yahoo properties including Yahoo Music, Yahoo Games, Yahoo Mobile and Yahoo Mail. Its mobile site, Yahoo Tones, provides the catalog of ringtones and mobile content offered on the Smash site.

The videos give users more unique content from Yahoo, something Yahoo has tried to focus on, both through partnering with content providers and creating original content. The ringtone video concept, developed for the bottler and mobile phone company by Yahoo’s buzz marketing team, opens up future possibilities with other partners on Yahoo’s mobile site, according to Trainor.

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