More NewsPerrier Appoints OgilvyInteractive as AOR

Perrier Appoints OgilvyInteractive as AOR

The Perrier Group of North America, a unit of Nestle, named OgilvyInteractive as its onlineagency of record.

The Perrier Group of North America, a unit of Nestle, named OgilvyInteractive as its online agency of record.

The move followed an agency review that included Think New Ideas, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, according to Advertising Age. Billings were not disclosed.

OgilvyInteractive plans to develop a unified Web strategy for all 14 Perrier Group brands including Poland Spring, Deer Park, Calistoga and Ozarka. Ogilvy & Mather Worldwide handles Perrier’s traditional brand advertising.

Meanwhile, Paul Bova was named manager-interactive business development for the Perrier Group, from brand manager of marketing.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts