The Perrier Group of North America, a unit of Nestle, named OgilvyInteractive as its online agency of record.
The move followed an agency review that included Think New Ideas, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, according to Advertising Age. Billings were not disclosed.
OgilvyInteractive plans to develop a unified Web strategy for all 14 Perrier Group brands including Poland Spring, Deer Park, Calistoga and Ozarka. Ogilvy & Mather Worldwide handles Perrier’s traditional brand advertising.
Meanwhile, Paul Bova was named manager-interactive business development for the Perrier Group, from brand manager of marketing.
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