More NewsPetQuarters.com Hires Avenue A Media

PetQuarters.com Hires Avenue A Media

PetQuarters.com , an Internet pet supply store, said that it selected Avenue A Media to be its agent for media planing, buying and ad serving on the Web.

PetQuarters.com, an Internet pet supply store, said that it selected Avenue A Media to be its agent for media planing, buying and ad serving on the Web.

“We believe that the agreement with Avenue A Media will greatly enhance the effectiveness of our online advertising campaign and make more efficient use of the resources we commit to marketing PetQuarters.com,” said Steven B. Dempsey, president and CEO.

Avenue A Media offers Internet media planning, buying, serving and reporting services for local, regional and national advertisers. Billings were not disclosed.

Leveraging proprietary technology, Avenue A said it collects real-time ROI metrics for its clients’ campaigns, then optimizes to emphasize the most effective ads and Web sites. Both the media planning and ad serving systems generate customized data warehouses for customers over time, enabling both systems to learn from every ad served.

PetQuarters.com provides secure, online purchases of more than 1,200 items >from its 55,000-square-foot warehouse in Lonoke, AR.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts